2024 Winners

SPOON house

Designer：Quantum space

Brand：nospoonofood

Brand concept identification

The SPOON house is designed to carry out the core idea of the design-the spoon. It will design some creative hardcover details related to the spoon. For example, the chain made of iron spoons and the woodworking panel decoration engraved with the style of spoons, hope that buyers can find and feel this is a brand concept store with a core at any time when they enter the store, i hope the brand concept and original intention will be communicated to more people through the space of the media world.

Design innovation

The façade of the original building is a large area of glass structure, transparent matrix pattern gives us a lot of inspiration. What comes to mind is the famous French architects Mies van der Rohe and Corbusier and other famous representative works, and its facade has the same idea. Observation site of the cast-in-place concrete structure including the overall texture of the blank space, the design also incorporated Ando's light and shadow concrete structure at the top to make a local idea.

Consumer satisfaction

The client has not only once explained to us that the entire space is fully displayed to his intended effect. The functional layout of the space is clear, dynamic design is standing in the perspective of consumers and established, you can experience a very smooth and pleasant shopping process.

Environmental protection Practice

The internal ground is a large area of cement ash, exposed to the top of the pipe and beam-based. Gray can be used as the background of the product category, but also for the space to eliminate unnecessary decoration. The display area is made of large areas of unbleached wood, without too much decoration, which can highlight the details of the clothes, and also can be neat and comfortable in an active and enthusiastic space. The decoration counter uses the very interesting cement art installation, both may have the display decoration function, also becomes the decoration artwork in the space. The design retains a number of bare columns, designed not to be pretentious in the design of hard-packed professional details, but rather from a divergent visual presentation.

Level of Digitization

The whole space has an intelligent monitoring system, providing consumers with free choice, but also can grasp the analysis of customer preferences and choices, so as to better optimize and restore.

SHANGXIA Tea store

Designer：College of Design and Innovation, Tongji University

Brand：SHANGXIA

Brand concept identification

The Shangxia brand, founded in 2010, has always been rooted in high-end Chinese fashion and lifestyle. It blends the East and the West, the classic and the contemporary, interpreting the diverse cultural characteristics of China. Deeply rooted in Chinese heritage, it uses an international design language to express the romantic aesthetics of China. In recent years, it has focused on Chinese tea culture as the entry point to its brand lifestyle, combining traditional tea culture with the fashionable aesthetics of contemporary Eastern style, aiming to convey a tea culture lifestyle aesthetic that meets modern aesthetic standards.
The Shangxia tea space located on the ground floor of Oneitc in Shanghai aims to reinterpret traditional Chinese tea spaces in a contemporary way. It allows all visitors to experience the charm of traditional tea culture while feeling the space's visual expression that meets modern aesthetic standards.

Design innovation

The overall design is inspired by the terrain of tea mountains and the architectural form of traditional tea pavilions. It uses handcrafted bamboo-joint patterned crackle-glazed tiles that are both contemporary and traditional, aiming to convey the Chinese preference for bamboo, embodied in the saying, "One can live without meat, but not without bamboo." The overall color scheme is inspired by the natural color of tea leaves and the elegant sky-blue color of Chinese Ru ware, combined with a design technique of gradual layering, to express the layered terracing of tea mountains, linking the earth to the sky. The mirror effect of display shelves creates a natural beauty scene like terraced fields after rain, shimmering with waves. Meanwhile, the design of the façade and the top of the central island uses the architectural language of flying eaves, resembling a beautiful tea house standing quietly in the vast tea fields.

Consumer satisfaction

The design effectively increased the customer conversion rate and the time spent in the store, and the consumers who visited the store were very satisfied with the decoration and experience.

Environmental protection Practice

The main decorative material used is eco-friendly ceramic tiles, which have a low water absorption rate and strong stain resistance, effectively reducing the frequency of cleaning and the consumption of water.

Level of Digitization

The use of three-dimensional digital models guides precise setting out on the construction site.

HONOR Life store Chengdu

Designer：HONOR Retail Design Studio

Brand：HONOR

Brand concept identification

This program eschews the stereotypical impression of traditional 3C retail stores by combining the SI system of the brand’s store with the landscape-garden approach to provide consumers with a more elegant and richer experience when visiting.

Design innovation

Based on the iconic grey tiles of residences in western Sichuan, this program embraces the philosophy of “grey tiled rooftop reflected in the water feature on the ground”, extracting the element of green tiles to spread it throughout the architecture, perfectly blending the archaic building with modern courtyards.

Consumer satisfaction

Without losing sight of openness and transparency, we’ve used large glass curtain walls, open entrances, and other techniques to integrate the interior with the exterior, which improves light transmission and provides a heightened layered sense of space and visual impact.

Environmental protection Practice

Using performance techniques of enframed scenery and contrasting scenery on top of natural elements such as greenery, dead wood, and slates to create an elegant and poetic Chinese landscape-garden site.

Level of Digitization

We’ve created three unique pottery figurines modeled on the terracotta figurines in Shu State in the Sanxingdui Museum, with HONOR’s products in their hands, to demonstrate our brand’s respect and inheritance for the local culture. Moving away from the traditional retail experience, the store has been allocated with a cultural and creative art exhibition area that evokes a tranquil and elegant vibe.

Chengdu Dargans Equestrian Club (Tianfu Joy City)

Designer：Atelier-Sizhou

Brand：Chengdu Dargans Equestrian Club

Brand concept identification

The Dargans has grown with us over the years. We believe that the most important thing about design is to represent the values of the brand.

1.Back to basics
The project has the largest continuous external windows in the mall. Through a series of wall, floor and ceiling installations, a sense of spatial sequence is enhanced, which in turn allows for a distant window "view" throughout the space; at the same time, the choice of red brick material evokes an image of the land.
2.Stay with client
All spaces are set up to enhance the member experience and allow the brand to be more involved in the lives of members' family members. At the same time, we optimised the bleachers around the training ground, so that when family members are training, the different heights of the tables and seats around the training ground provide different ways of accompanying them. Children can look up in the distance, while parents can read a book and wait on the floor, or talk in pairs. No matter what, we want to work together with our brands to create a comfortable and welcoming training environment for our customers.

Design innovation

Previously, few equestrian clubs have been located in shopping malls due to the constraints of ventilation, floor height and site size. Therefore, in the early stage of the design, we worked with the owner from the perspective of combining design and commercial operation, suggesting that this place can be positioned as an incubation base for beginners and competitors, which requires less constraints on the venue. At the same time, we also integrated the exhibition, study base and theme restaurant, hoping to enhance the interest of the project and weaken the limitations of equestrian expertise imposed by venue disadvantage.
During the design process, we faced the problems of the irregular site, high hygiene standards of the shopping malls and the high indoor ground floor height which made the project feel oppressive. Therefore, we decided to maximise the space for the equestrian training ground while meeting the basic requirements of the equestrian club: we prioritised a piece of land for the training ground in the irregular site; in addition, we placed the stables and other functions that are difficult to clean at the back of the site; and we placed the exhibitions and restaurants in the front of the site to ensure that customers can see the inside and outside of the riding arena directly from the mall. This ensures that customers can see directly from the mall to the inside and outside of the stable.

Consumer satisfaction

Height: No suspended ceilings will be made in the training ground. In the static viewing area, the height is lowered by galvanised sheets. With the change and contrast of the height of different areas, the customer's feeling of space is richer, and the height felt when riding a horse in the training ground is more "high" and free.
View: In addition to the height of the floor, we have defined the different functional spaces in the design through half-height exhibition walls, paving and suspended ceilings. This increases the spatial hierarchy and allows an unobstructed view from the windows into the interior. Although living indoors, but can look to the "far away". Let the indoor space is not depressing, let the customer stay, stay.
Function: In the functional configuration considering the high viscosity of equestrian training, we set up a restaurant, showroom, multi-functional activity space. We have set up restaurants, exhibition halls and multi-functional activity spaces to match different users' needs.
After six months of operation, the user feedback is as follows: Project "environment is very good", "children like it", "birthday party" held here is very atmospheric, "there is no (horse) smell! ".

Environmental protection Practice

1.The concept of respecting nature
The ceiling, low walls, and space sequences are designed to introduce the outdoor scenery, just as the core of the content of the business, we hope to express the respect for nature and the attitude of coexistence.
2.Minimal materials and clean approach
In a departure from the "wild and extravagant" approach of conventional horse farms, we wanted to use as minimal materials as possible to create a space that would complement the two core elements of the "landscape" and the "equestrian sport" itself that are introduced into the house. The red brick material is a response to the 'red soil' of Chengdu and is intended to create a rough touch in the interior. Meanwhile, for the booths, galvanised steel is used for the ceiling to contrast with the brick.
3.Supporting facilities and measures
The "horse area" and the "human area" are defined by high-transparency toughened glass. In the "horse area", special ventilation facilities were installed. The stables, forage, and logistics areas are located close to the outside, making it easier to rotate horses "indoors" and "out in the field" and to clean and transport dirt.

Level of Digitization

The lights in the showroom, kitchen, restaurant and activity space of the whole shop are intelligently and remotely regulated, while the operation situation is interacted with other shops of the brand through the backstage management system. Co-ordinated operation, mutual import of offline traffic and customer sources.

“33AM” Cafe & bar

Designer：Atelier Jian

Brand：“33AM”

Brand concept identification

star in the universe. When a meteorite falls, we meet at 33AM. In this neighborhood full of life details, young people are looking forward to unique experiences to break the ordinary and dull life. It integrates different social scenes during the day and at night, adds different business combinations, and creates a trendy gathering place for fashionable young people to have coffee during the day and drinks at night, and a community space that can be freely transformed.

Design innovation

From "beauty" to "problem solving", combined with some spatial drawbacks and bad experiences on the project site, the design techniques are used to re-sort out the spatial logic. The building facade uses dark real stone paint to create a desolate texture, echoing the meteorite fall, as if the lonely CX330 star meteorite has created a mysterious outer space. The functions are re-divided according to the direction of pedestrian flow and the sight of the urban landscape. The "core tube" that gathers the functional groups is placed in the center. The operating table becomes the visual stage of the entire space. The stands are built with steps to form a communication and gathering center. Starting from the encounter, loneliness is redefined.

Consumer satisfaction

Cafe & bar is a "coffee during the day and wine at night" business model. "Social" is one of the keywords guiding the space design. It makes full use of the space and creates different social scenes with seats that can accommodate different numbers of people. There are long tables for lively gatherings, bars for quiet contemplation, seating areas for friends to chat, and low and comfortable sofas that make it easier to unload past fatigue and fully immerse in extraordinary experiences.

Environmental protection Practice

With the development of society and people's increasing concern for the environment, after communicating with customers, we determined an industrial style tone, selected energy-saving home appliances, such as energy-saving lamps, energy-saving air conditioners and other products, rationally used industrial standard materials, matched the material and composition relationship, and embellished with some refined material contrast to meet the space display of "33AM" Cafe & bar.

Level of Digitization

space design is not simply about creating a good-looking shape. The derivation of the entire design logic needs to be considered in combination with the later operation level and the macro perspective of the city. Such design results are bound to be more important than pure artistic display.

Sound of mountains·Northland

Designer：Tom Shi

Brand：NORTHLAND

Brand concept identification

NORTHLAND was founded in 1973, focusing on creating comfortable and functional products for outdoor athletes. The concept of the space design starts from the birthplace of the brand in Austria, where the gene of the music rhythm is implanted in the mountains, and the mountains move with it, forming a fantastic natural concert hall. Walk in the wonderful scenery of the mountains and feel a beautiful movement of ups and downs.

Design innovation

The combination of the ups and downs of the mountains and the rhythm of the music makes up the design language, shaping the wonderful scenery of the mountains and forming a unique artistic form. Gradual colors and highly textured materials make the installation more layered in color, texture and form, while combining digital content to open up more imagination and touch the consumer's inner consumer needs and desire to explore the scene.

Consumer satisfaction

The space style creates a dynamic and creative brand image, and establishes emotional resonance with consumers; Establish a reasonable product partition and shopping process, so that consumers can easily and quickly complete the purchase, to meet consumers' brand impression and service experience requirements.

Environmental protection Practice

The space is environmentally friendly through the screen, which caters to the new products of the season to create another narrative medium in a digital way, realizing the rich theme and unique environment together to create a diverse scene.

Level of Digitization

The installation and space facades have multiple screens of different sizes, providing a more complete and immersive way to conceptually combine the dynamic images in digital interaction to obtain a novel experience reconstructed from the real environment.

ChicChicBird

Designer： Hu Xing, Liu Changming

Brand：ChicChicBird

Brand concept identification

The shop is located on the first floor at the corner of the block, and the corresponding second floor facade is rented for the signboard. This means that the shop covers an area of 160 square meters, but has 215 square meters of facade.
In the face of such a large, angular display surface, it is already difficult to use the door head or signboard design to deal with, what is needed here is a symbol with volume. We decided to use the brand image of the store directly: the two birds, and their home: the nest, to take up the entire facade. It's a kind of overarching symbolism, like the Duck restaurant that Venturi once praised, and the Duck, in Venturi's mind, is essentially the same structure as the cathedral. This is the great impact of commercial architecture on serious architecture 50 years ago in the age of the automobile, and in the current information age, it has become even more violent.

Design innovation

In the busy commercial street, we hope to blur the boundary between indoor and outdoor, making the store space into the public street to the maximum extent. The biggest obstacle to achieving this goal is the two columns on the facade, which clearly define the outline of the store. Therefore, through the chamfering of the arc, we enlarged the column into two large trays in form, and tilted in different directions to eliminate its sense of weight and functionality. Hundreds of nests are divided into two groups and placed on trays. Formally, they are two large "canopies" that cover the facade. Spatially, they run through the interior and extend to the street. The interior and exterior spaces penetrate each other under the two "canopies".

Consumer satisfaction

In addition to a 10-meter-long food table, we pushed all the scattered seats in the coffee area to the inner and outer junction, and made full use of the space under the eaves formed by bird's nest to form a more open and public entrance area. Now, it has become a favorite resting spot for nearby residents to walk their dogs.

Environmental protection Practice

The facade of the project consists of hundreds of bird nests to provide shelter for birds in the adjacent park. On the other hand, the huge shadow formed by the door head coming out enhances the indoor heat insulation performance and greatly reduces the energy consumption of air conditioning in summer.

Level of Digitization

Mies once said that "not every building needs to be made into a cathedral", but in the era of mobile Internet, when even a sidewalk cafe has the opportunity to get the attention that cathedrals used to get, it would has a similar formal appeal, but the social resources it can mobilize cannot increase in proportion. Under this inequality, the challenge of so-called "influencer" architecture is how to use the resources of a cafe to achieve a cathedral-level effect.

AOKKA Shanghai

Designer：123design

Brand：AOKKA

Brand concept identification

AOKKA’s brand slogan is “Coffee for rawmance.” So in terms of design concept, we hope to give people the impression that the store is not beautifully decorated, but to let the situation be more important than the scene to present the brand’s life philosophy and attitude.

Design innovation

This store is the brand’s first store in Shanghai. We conceived the theme of setting sail, using the outline of the brand logo as the prototype and transforming it into the form of a sail to present the appearance.

Consumer satisfaction

When customers came to the store and saw photos on social media, they all agreed that this store well reflected the impression that AOKKA has always given to consumers.

Environmental protection Practice

Because the outdoor space of our store is twice as large as the indoor space, the exterior design is very important. Because of the large area, we hope to avoid using a lot of materials. We think that less manufacturing is a more direct and ideal way to protect the environment. In the end, we used canvas, a soft material, to complete the exterior design, achieving the goal of being more environmentally friendly and economical.

Level of Digitization

Because our store is based on the concept of natural environmental protection, digitalization is not excessively used or presented in our store.

Bon Boeuf

Designer：WAVE.GB

Brand：Bon Boeuf

Brand concept identification

The French phrase "Bon Boeuf" translates to "good beef," a notion that transcends simple culinary praise. It symbolizes the chef's relentless pursuit of exquisite ingredients and perfect culinary execution, as well as a caring attitude towards the dining experience. The design inspiration revolves around the core concept of "food," with a meticulous selection of materials that embody the sensory perception of food within the interior space. The space becomes an extension of the food itself, where every detail reflects a respect and love for ingredients; the texture, color, and aroma of food are visually and tangibly represented, creating a perfect sensory experience. Diners engage in a dialogue with their meals, creating a silent resonance and unity between "food" and "material" through the intertwining of the senses.
In this project, we also undertook brand visual identity (VI) design, achieving a high degree of visual harmony and establishing the brand's overall tone. Our design philosophy holds that space design and brand VI must be closely integrated to maximize their impact in brand development. Through the meticulous coordination of colors, materials, and graphic elements, we infused the core values and concepts of the brand into every detail, ensuring that customers can experience the brand's unique charm and consistency with each interaction.
This high level of integration not only enhances the brand's visual identity but also strengthens its overall image, making the brand more competitive and attractive in the market. We firmly believe that only when space design and brand VI are perfectly fused can we create an unforgettable, immersive brand experience for customers, thereby truly realizing the brand's value and vision.

Design innovation

The main entrance of Bon Boeuf melds classical and modern styles, conveying an attitude of refinement and openness. The slanted design of the entrance reveals smooth marble with a meat-like texture, integrating food and space into one visual symbol of "good beef," infusing the dining experience with anticipation and imagination.
transformation of food from raw to cooked is not just displayed but celebrated with the chefs' passion and dedication, deeply touching every diner’s heart with the stories and emotions behind the food. It's more than just a culinary feast; it's a soul-stirring sensory journey that commands respect and leaves a lasting impression.
The rear door's marble texture and quality, reiterating the "good beef" visual symbol from the main entrance, and sculptures of hands along the corridor not only interpret the Chinese name of the restaurant but also reflect the chef's philosophy. These sculptures transition from clenched to open hands, symbolizing a journey of exploration, a mix of awe and determination, as well as an open and composed mindset. "Food" and "material" continue to resonate with deeper emotional connections and spatial experiences through ongoing exploration.

Consumer satisfaction

The rear area of the restaurant features private rooms of varying sizes, with extensive walnut wood paneling conveying the warmth of charcoal grilling and a calm, steady temperament, creating a private and comfortable dining space. The ceiling details in the private rooms draw inspiration from display window elements, setting a scene that places guests amidst cherished food, feeling a deep respect for the ingredients and a commitment to quality.

Environmental protection Practice

During the renovation , eco-friendly materials such as lead-free cement were used, along with double-layer LOW-E glass and aluminum panels for the exterior. This is paired with high-quality thermal insulation films, promoting green energy efficiency and significantly reducing air conditioning electricity consumption. Wang Kun, the founder of Bon Boeuf and an environmental ambassador for the China Environmental Protection Association (CAEPI), invented and promoted a kitchen water-saving system, which is also implemented in restaurant.
Additionally, Bon Boeuf practices a low-carbon kitchen philosophy that minimizes waste, ensuring zero waste in food preparation. For example, typically discarded items like beef bones, shrimp shells, and fish bones are used to make broth, enhancing the flavor of dishes. The residue from broth-making and fruit puree is fermented to become nutrients for floral arrangements.
All menus, wine lists, and promotional materials used by Bon Boeuf are made from recycled paper. Strict and detailed waste sorting, along with paper recycling, reflect the action philosophy of every Bon Boeuf team member: "make the most of every resource."

Level of Digitization

Upon entering through the tall doors into the restaurant's front area, the space, reminiscent of a cathedral's symmetrical grandeur, exudes reverence and worship for food. A large central screen becomes the focal point, displaying versatile new media content that can also enhance the atmosphere. Various seating arrangements allow guests to choose their preferred dining environment, with intelligent lighting control adapting to the ambiance's needs.The private dining rooms incorporate new media projections to enhance the dining atmosphere and flexibly change content to suit different dining scenarios.

The Owner – Data Center

Designer：MeansGroup

Brand：The Owner

Brand concept identification

The DATA CENTER by THE OWNER ushers in a futuristic retail experience, inviting visitors to step into a newly constructed digital space that embodies the brand's future vision. As one enters, they can feel the unique ideas and spirit of the THE OWNER brand, which breaks away from the traditional offline sales logic's obsession with "maximizing space utilization." The design stubbornly defies the conventional order of commercial spaces, shifting the focus from rigid adherence to rules to conveying new emotions. It redefines the connection between commercial spaces and visitors, placing emphasis on the emotional experience rather than just efficiency.

Design innovation

The eyeglasses displayed in the retail space are like a series of ubiquitous lenses, capturing and processing various data information from the outside for the "entry into THE OWNER matrix." Perhaps it reflects the inseparable connection between people and their smartphone screens, or narrates the consumption records that describe our entire lives.
Our lives seem to be highly concentrated in the corner of a surveillance lens, turned into experimental samples archived within the digital space-time. "Humans" will be stored in the system in a highly data-driven and image-based form. In the future digital civilization world, diseases may no longer be called diseases but might be diagnosed as mechanical failures, emotions may no longer be called emotions but could be referred to as radiative chip personification crises, and history may no longer be called history but exists as a form of memory device digital codes.

Consumer satisfaction

In the spatial design, an architectural design vocabulary is used to create a futuristic space form with a sense of suspension, fully integrating the highly futuristic digital space with the brand's product characteristics, thereby enhancing the experiential feeling of the commercial space. By embedding emotions into the space, it explores the possibilities of the connection between future commercial spaces and people. The brand's personality is embedded through the sense of volume and space of the architecture, fully integrating the spatial form with the brand's personality traits, presenting a spatial form for the eyeglass retail store that is different from traditional ones.

Environmental protection Practice

Our eyeglass store design deeply reflects the concept of environmental protection, committing to creating a green and sustainable shopping environment. In terms of material selection, we prioritize the use of recyclable or biodegradable materials to minimize the impact on the environment. The store lighting uses energy-saving LED lights, and the use of natural light is maximized to reduce energy consumption. In addition, our store design includes green plant elements, which not only beautify the space but also help purify the air, providing customers with a healthier and more comfortable shopping experience.

Level of Digitization

we are actively adopting digital technologies to enhance customer experience and operational efficiency. The store is equipped with smart displays that showcase the latest eyeglass styles and promotional information. We are also exploring the use of Augmented Reality (AR) technology to allow customers to preview the effects of different glasses through digital try-on. In addition, our online platform allows customers to browse product catalogs, make appointments, and optimize inventory management and personalized recommendations through data analysis.

M Stand

Designer：withinbeyond studio

Brand：M Stand

Brand concept identification

As the first M Stand coffee shop in Jinan, the goal is to create a sophisticated third space that seamlessly integrates with the city's character. Jinan, known for its historical significance, presents a blend of modern urban landscapes and rich historical heritage. The challenge of this project is to embody this dialogue between the old and new in the spatial design.

Design innovation

We abstracted the city walls and alleys into minimalist geometric forms, strategically placing them both in the air and on the ground to form a significant landmark above the bar counter. This design not only provides a strong visual presence to the street but also offers clear spatial orientation for customers, enhancing the clarity of indoor circulation. Given the considerable depth of the store, semi-enclosed "house" structures were introduced to add layers and provide private spaces. These elements help balance the overall composition by addressing the figure-ground relationship. The varying spatial scales and the interaction between landmarks and the surrounding space significantly enrich the spatial experience.

Consumer satisfaction

located in northern China, and considering the climate, the coffee shop uses a large area of warm wood elements to create a warm and comfortable coffee experience. The overall design style, simple and atmospheric, makes full use of the characteristics of the height and depth of the site, forming a space image with visual impact, with good iconic and punch-in.

Environmental protection Practice

The space uses a large number of environmentally friendly materials such as wood veneer and black mosaic handmade bricks, which are more environmentally friendly in the production process.

Level of Digitization

In this project, we have created a restrained use of materials, but the overall feeling is simple and atmospheric, with a good sense of spatial rhythm and a large scale, which is in line with the brand concept

KANGOL Southwest flagship store

Designer： WING DESIGN

Brand：KANGOL

Brand concept identification

The design team based on the brand gene, combined with Chengdu local culture, natural texture and other multi-level spatial language, through the retail space as a concrete carrier, to convey the brand attitude, to create a classic and comfortable spiritual place.

Design innovation

The facade material appears in its original texture, responding to traditional natural materials with an elegant and simple texture. At the entrance of the first floor, the designer uses bamboo weaving to embody the brand's classic hat, connecting the inside and outside of the space. The interior also uses a large number of bamboo materials to convey the charm of Chengdu with the artistic conception of "bamboo forest". The natural materials of bamboo and brick explain the concept of sustainable design, building and nature complement each other. The choice of space tone is simple and bright, the light wood furniture fits the space atmosphere with a soft sense, and the warm ocean wood brings delicate wood grain and warm texture. Carefully arranged green plants in specific areas introduce color contrast to the space, while not destroying the overall coordination, such as the wind blowing, dense and fresh breath of nature.

Consumer satisfaction

The space itself is a combination of shops, coffee and public Spaces. The designer uses bamboo woven hats to integrate the brand into the local area through the construction technique of bamboo, hoping to show the creativity and diversity of space functions with the material space as the carrier. Find a soothing turning point for the anxious hearts of those lost in the urban jungle.

Environmental protection Practice

Take into account the natural bamboo is easy to wear. The designer made the most suitable simulated bamboo poles for the outer facade of the space and the indoor display shelves to achieve a long-term balance between practicality and design beauty.

Level of Digitization

In the project facade simulation stage, in order to restore the final landing effect, we designed and simulated several facade splicing effects to achieve the effect of shopping mall audit.

101PET

Designer： Informal Design

Brand：101PET

Brand concept identification

101 PET, meaning "embracing the pet lifestyle with 101% enthusiasm," is a multifunctional space integrating pet boarding, pet grooming, and social retail. With the new developments in pet-keeping trends and the upgrading of urban pet consumption patterns, the needs of pet life have extended to emotional attention, making pets gradually become emotional companions within the family.
Informal Design follows the scale of pet life and the interactive experience with humans, providing an alternative for urban pet living. It creates a natural and comfortable home away from home for pets.

Design innovation

101 PET employs a simple, bright, and practical design approach, focusing on a high-quality life for pets while aiming to create a more relaxed and comfortable lifestyle for both pets and their owners.
A large central support column serves as the main structural element of the building, supporting the entire second-floor platform and organizing the overall space around it. To mitigate the imposing presence of the column, we designed a flexible "bridge" structure display rack that wraps around the column. Using dog leashes and leash locks as cable structures, the pegboards can be retracted to function as wall display panels, transforming the space into a temporary event venue. When the pegboards are opened and lowered, they form a bridge-like display table.

Consumer satisfaction

The overall structure is divided into two levels: the first floor is designated for pet retail and grooming, while the second floor serves as a pet hotel and activity space. At the entrance, a portion of the space is left open, allowing sunlight to stream through the glass curtain wall and illuminate the entire area. The walls of the upper-level pet activity zone feature large floor-to-ceiling windows, enabling customers to see pets playing upstairs. This design enhances spatial interaction, creating a novel and unique experience. Additionally, staff on the second floor can view the first-floor activities through the glass, effectively improving work efficiency.

Environmental protection Practice

Following the principles of "pet-friendliness" and "sustainability," 101 PET employs a combination of marine plywood, resin grilles, and metal profiles to design a series of modular fixtures. These custom fixtures provide the space with a high degree of integrity and flexibility. By incorporating various metal components, the fixtures can adapt to different display and presentation needs. They can be moved, changed, and combined continuously to accommodate a variety of event scenarios.

Level of Digitization

Informal Design focuses on the dynamic connections between people, pets, and space. Aiming to differentiate from the traditional cozy and cute pet stores, it seeks to establish a more intimate and friendly pet living environment.
101 PET means "embracing the pet lifestyle with 101% enthusiasm." We integrated this concept into the brand's graphical generation process by separating the brand text and weaving it into the design layout system. The text is connected by cheerful "paw prints" and dynamic, jumping lines. These symbols are applied to spatial installations, product packaging, and space signage. Through this stylized visual approach, the brand's lively energy is conveyed, enhancing interaction and communication between people and the brand and space.

Anta T-AGE First Flagship Store and Brand Image Design

Designer：Leaping Creative

Brand：Anta

Brand concept identification

Different from many sport equipment stores, Anta T-AGE is positioned to comprehensively meet the needs of more emerging sports segments of the new generation between child and adult.
The “Future Arena” concept was proposed by Leaping Creative both for the brand VI and offline store design of Anta T-AGE, a sub series of sportswear brand Anta Kids, which is committed to provide high-quality, professional, and technology-driven sport product for teenager groups. According to the brand vision of enhancing the teenager's movement by using technology-driven sports equipment, the “Future Arena” is a fictional narrative which momentary moments and minor movements of sports would be seen by data analytics and visualization.

Design innovation

The field track, basketball court and contour line are extracted and designed to the brand graphs, which also applied for the product “capsule” （some sportswear fabric display windows）in the store, telling that data analytics and visualization is common, and vital for the movement performance in the Future Arena, meanwhile，enriching the store experience for customers.
The dynamic visualizations based on Olympic records are applied for the display deck, creating a mood of movement and tension to enhance the theme of “Future Arena”.

Consumer satisfaction

Footwear walls are inspired by audience seats of stadium, simplified into the shoe shelves with a rear luminescent and light blue glass wall. Leaping Creative also design a fabric-test display window to tell clearly what the features of the product are.
Anta T-AGE focus on the emerging sport lines of figure skating，skiing，outdoor and running. Each series are display accompanied by the shelf and display island，which make a full perception and experience of sport scene.

Environmental protection Practice

Located in the IFS commercial building of Chengdu and Changsha city, The project is the first "Future Arena" experience store for teenagers. Leaping Creative moved away the funky art of children’s sport brands, using the blue and grey as the predominant color, and different materials such as glass，stainless steel and sustainable track to balance the spatial style between the child and adult.
The stadium light, sport podium, pommel horse and weightlifting are translated in to the experience touch points in the store, while scores, scales and track are extracted in different parts to stress the narrative theme.

Level of Digitization

The display point at the entrance creates the core visual of space, the imitated sport podium with the digital media creates a racing atmosphere, while that also act as the starting point of the teenagers based on the narrative script.
As the data analytics and visualization is quite vital in the Future Arena, Leaping Creative designs different show windows according to each series, making the fabric test and product feature an experiential point.

Rick Bella Western Restaurant

Designer：Tianyu Xiong Xiaokai Zhang

Brand：Rick Bella

Brand concept identification

"There are so many cities in the world, so many taverns in the city, and she walked into mine" Inspired by the film Casablanca, which is also the favourite movie of Rick Bella's manager, Rick Bella is an Italian restaurant and bar featuring a butcher's steakhouse, handmade pasta, cellar-oven pizzas, cellar wine and craft beer.
As the first restaurant, the manager wanted Rick Bella to be unique and natural, passionate yet elegant and romantic. Combining the vision of the brand with the space to tell a story and give Rick Bella a unique life, Park Kaijun created a romantic space full of Italian flavour, which is what the manager has been hoping for for many years.

Design innovation

The original structure with its array of glass on one side lacks highlights, we wanted it to be unique, free and focused ......
The long horizontal windows are opened to break the boundary between inside and outside, linking (breathing) nature. From a distance, the windows look like cinema screens, attracting the eyes of passers-by to focus on them. The European style fountain, the green colour and the warm light are all in the atmosphere. It's like travelling through time and space to be in the streets of Italy.
We combined the elements of the film with the "ticket booths" from Europe. We looked for colour inspiration from Renaissance paintings and chose Sicilian red to add energy and rhythm to the space.
The shape of the food outlet is inspired by the arch structure of Italian architecture, which is expressed in a modern form, combining the ancient and the modern.
The time-washed lime stone and weathered wood highlight the heaviness of the space, while the chiselled columns and delicate metal parts seek to strike a balance between nature and sophistication.
From Casablanca to Guangzhou, Rick Bella uses space to link people with people, people with things, and people with the city.

Consumer satisfaction

Rick Bella is an Italian dining bar featuring a butcher's steakhouse, handmade pasta, cellar-oven pizza, cellar wine, and craft beer.
The manager wanted Rick Bella to be unique and natural, passionate yet elegant and romantic. Park Kai-Shun combines the brand's vision with the space to tell a story and give Rick Bella a unique life.

Environmental protection Practice

The external pizza oven incorporates branded colours to accent the space, and guests can witness the entire preparation process, reinforcing a point of memory for the space.

Sof cafe

Designer：w.select design

Brand：Qingdao Soufute Coffee Co., Ltd

Brand concept identification

上Let time and space resonate in the same frequency, so that people and cities, people and people will meet each other unexpectedly.
Sof, exploring nature, pursuing the beauty of comfort, not seeking fullness, not seeking speed, not seeking selfishness, settling down, contemplating, and searching for oneself in the midst of busyness.

Design innovation

Starting from the origin of "no design", we do not advocate the metaphysics of style, do not live perfunctorily, and come to stay in time.

Consumer satisfaction

The store is ranked TOP 1 in the city in the popular Dianping
The store is popular every day, and there are often long lines at the door.
One of the city's must-hit stores, fiery jitterbug Little Red Book.

Environmental protection Practice

The project is adjacent to the bay, sof café in the design of a large number of fabrics instead of leather, the use of stone instead of cement, the use of cotton and linen instead of polyester fiber materials, in order to achieve the design of a soft and warm experience at the same time as far as possible to use reusable, biodegradable decorative materials; in the operation of sof café as far as possible to avoid the use of plastic tableware, in order to protect the marine environment, to protect the safety of marine animals.

Level of Digitization

Sof café fully realizes online service functions, including online ordering, checkout, call service, parking payment and so on. In operation, to ensure customer experience, AC power and USB ports are designed for each seat, and 5G wifi signals are provided throughout the store to protect customers using electronic devices.

ZEEKR Center, Beijing Wangfu International Center

Designer：MOC DESIGN

Brand：ZEEKR

Brand concept identification

The designers skillfully integrate traditional culture into spatial layouts and design elements, harmonizing with local characteristics while accentuating the modern and technological qualities of the automotive brand. The 10-meter tall, ultra-clear glass exterior not only embodies the brand’s boundary-less philosophy but also blends with the urban landscape.To enhance visual engagement with the surroundings, simplifies the architectural façade’s framework and structure.
An open space in the front hall creates a sequential extension of the spatial structure, while a minimalist material palette underscores transparency and unity. The first floor, functioning as an automotive showroom, radiates a modern and minimalist allure. The mirrored ceiling in the front hall visually amplifies the spatial expanse, fostering a layered progression upon entry.

Design innovation

The exhibition hall links to the second floor through a captivating spiral staircase. Behind the staircase, a wall adorned with glass tiles extends from the first to the second floor. These tiles, crafted from custom laminated glass and heated to achieve a jade-like texture, undergo a subtle color transformation from yellow to green, thanks to concealed LED strips within the vertical structure. This ingenious design harmonizes modern technological elements with the rich cultural heritage, not only imparting the staircase with a contemporary flair but also paying homage to the resplendent charm of ancient glazed tiles found in Beijing’s historical architecture. As one ascends the staircase, the spatial narrative shifts from the present to the past. The second floor emanates the ambiance of the antiquated city with its crimson walls, complemented by the yellow-green glass tile walls, resonating with the charm of “Green Tiles and Red Walls.” In this space, the city’s past and future converge. Within the symmetrical layout, the amalgamation of a wooden ceiling and red walls encapsulates the historical essence of Beijing, portraying the city’s timeless moments. Simultaneously, it reflects the contemporary spirit and lifestyle of the present era.

Consumer satisfaction

The second floor comprises the coffee bar, forum & gallery area, casual seating, tiered lounge, and a long-table reading conference area. Adhering to the principle of symmetry, the spatial layout caters to diverse needs, offering more than a simple division of spaces or a singular large area. Ingeniously hidden sliding doors within the red walls provide flexibility, allowing for customizable spatial configurations based on specific requirements. The distribution of functions follows a thoughtful progression from open to private along the circulation lines, curating a diverse range of scenes. From an open and adaptable forum & gallery space to a leisurely and comfortable lounge, and finally to a tranquil, independent reading area, the aim is to strike a perfect equilibrium between privacy and public accessibility.

Environmental protection Practice

The furniture and decor selection emphasizes the fusion of modern and traditional elements, such as the floor lamp resembling a palace lantern, central lighting fixtures reminiscent of lit candles, and table lamps on side tables responding to traditional lantern forms. Despite originating from different brands, these furnishings integrate with the spatial theme. Additionally, the designer has crafted bespoke furniture embedded with mortise and tenon pieces, echoing the brass ingot tenons on the red walls. The pomegranate ornament on the tabletop derives from the auspicious symbolism of traditional Chinese fruits, cleverly responding to the anecdote of “gifting pomegranates to express friendship.” These meticulous details, whether perceived within the overarching spatial ambiance or during interaction with individual products, profoundly engage observers in the positive synergy between brand essence and urban culture. In crafting this unique and carefully planned space, we aspire to provide visitors with an experience that effortlessly blends modern and traditional culture.

Level of Digitization

Sliding doors concealed within the walls provide flexible space separation.Through the use of flexible furniture arrangements, the designer transitions from a casual setting to a forum scene.The coffee bar, configured with various lighting modes, caters to creating matched lighting scenes for different times and usage scenarios.

mirage25 atelier

Designer：Jason Design Group

Brand：mirage25

Brand concept identification

The order of time #

Design innovation

the second store of Mirage25, a pioneering boutique brand in Hangzhou, located at a street-side store on Zhongshan Middle Road in Shangcheng District, Hangzhou. It is a comprehensive retail space that focuses on clothing, while also offering coffee and art exhibitions.
The project site is a century-old mansion, with two floors and a total area of about 1800㎡. In accordance with the principle of historical preservation, the brick walls, tiles, and wooden beams of the original building were all retained. The traces of time passing by are evident in this old house. "Reduce to the essence, but don't strip its rhythm, keep clean and pure but don't deprive it of vitality." Following this concept, a systematic study was conducted on the parts of the old house that should be preserved and restored, resulting in a unique blend of new and old when placed side by side.

Consumer satisfaction

According to the major data platforms, the store has become a mecca for young people in Hangzhou to punch the card, while meeting the needs of the brand, it also makes the space serve customers, and the customer satisfaction is close to 99%.

Environmental protection Practice

Practicing the concept of environmental protection and exploring environmentally friendly materials, this project adopts E-class environmentally friendly materials such as golden antique art paint/marble to achieve the design concept of environmental protection.

Level of Digitization

This project uses technology digital variable lighting to create a space atmosphere and complement the brand concept. In the case of functional lighting, different light and shadow can be generated at different time periods to achieve the digitalization of the space under the combination of old and new.

sorry dog

Designer：SpaceStation

Brand：Sorrydog

Brand concept identification

The primary reason why urban spaces built by humans are "unfriendly" to small-sized animals is that they are designed according to human proportion and behavioral patterns. These behavioral patterns in turn give shape to pervasive special "concepts", such as indoors, outdoors, doorways and windows, steps, paving, greening, furniture, lighting. Our architects have dealt with these concepts in former projects, which even included "cat friendly facilities" among them. What we are aiming to do now, is to dilute the constraints brought by these concepts while bringing the "elements" within the designed site back to a state of equality.

Design innovation

We deliberately ignored the distinction between interior and exterior and adopted an "undulating topographic pattern" to cover the whole lot. These "topographic" elements shape a new irregular “landform” or “terrain” that blurs the distinction between steps, slopes, and benches, replacing them with "slopes and surfaces for humans and other animals to walk on and stay on." Plants grow out of these "surfaces" at random. In terms of floral types, we mainly chose biennial herbaceous vegetation, so that plants can intuitively respond to changes in seasons and environment. Floating beyond “terrain” and vegetation are "glowing discs" that humans can use as tables and chairs, while cats may see them as playground.

Consumer satisfaction

We deliberately ignored the distinction between interior and exterior and adopted an "undulating topographic pattern" to cover the whole lot. These "topographic" elements shape a new irregular “landform” or “terrain” that blurs the distinction between steps, slopes, and benches, replacing them with "slopes and surfaces for humans and other animals to walk on and stay on." Plants grow out of these "surfaces" at random. In terms of floral types, we mainly chose biennial herbaceous vegetation, so that plants can intuitively respond to changes in seasons and environment. Floating beyond “terrain” and vegetation are "glowing discs" that humans can use as tables and chairs, while cats may see them as playground.

Environmental protection Practice

The resulting space is a sober and straightforward superposition of three systems of terrain, plants and discs, all of which are homogeneous, and the relationship between them is direct and uncompromising. The three systems seem to be competing and integrating with each other, just as occurs in nature.

BASAO

Designer：Neutra Architects

Brand：BASAO

Brand concept identification

The modern world is a world of work, which primarily defines people's two basic states: working and non-working. Within this dichotomy, self-reflection and the diverse evolution of work forms have driven commercial spaces to develop from solely selling products to offering aesthetic experiences. This aesthetic experience aims to satisfy people spiritually, blurring the boundaries between work and non-work. However, whether for the majority still entrenched in the traditional binary of work and non-work, or the minority practicing a "lifestyle," the mere approach of aesthetic spaces represents a passive blurring of boundaries and doesn't provide the sustainable impetus required to truly break free from a life (non-working) defined by work.
We drew inspiration from Western philosophical thoughts and attempted to address the challenge through the concept of "leisure" in this project. Aristotle mentioned in "Politics": "Play is for the sake of work, while work is for the sake of leisure." The context here is that ancient Greeks measured life by leisure; to them, work was simply non-leisure. And there's a distinction between leisure and play; play represents recreational activities to escape from work, while leisure denotes a calm state to observe and listen to the world. Various pure creations emerge as by-products of leisure. From this, one can discern that the concept of "leisure" offers a deeper understanding of the concept of "boundaries." At this juncture, the individual becomes the objective, and boundaries no longer manifest in a negative form.
Thus, in this project, by emphasizing the concept of leisure, theoretically, we aim to actively reflect on the relationship between nature, humans, and commercial spaces, intending to break the general thought confines of commercial spaces that seek to escape the mundane and create an aesthetic utopia. Practically, the design seeks to find the intersection of the site's potential, the designer's subjective emotions, and the brand's core. Starting from the concept of boundary-leisure, we aim to shape a commercial space with a richer core, attracting the public with the beauty of dynamic eternity.

Design innovation

The project is located on an independent lakeside slope within Bailuzhou Park in the center of Xiamen. Surrounded by vegetation and connected to the park's walking paths, the site offers a multi-layered space that includes landscape, architecture, and interior on an urban scale, imbuing the space with a therapeutic temperament. Environmental factors are the starting point for the entire design. We hope that the leisure time brought by the park's lush woods and the landscape of Yundang Lake can be elevated to a state of "leisure" through the BASAO Bailuzhou space. Therefore, we "restore" the site's deep essence through subtle design by managing the site boundaries and setting core areas.
In terms of specific design, we handle the spatial dimensions by adhering to people's instinctive observation and walking paths. The horizontal extension is fundamentally a consideration of boundary and enclosure relationships—a relaxed posture provides a stable internal structure, aligning with people's natural flow of movement and sightlines. For elements that provide vitality and variation, we rely on the park's trees and birds. Thus, the focus is on offering restrained design, allowing the more charming aspects of the space itself to emerge.
Through this careful consideration of spatial elements and adjustments to spatial relationships, the space gradually achieves richness with a view at every step. This also provides strong support for the brand's specific functions. When people form emotional connections with a place and experience different feelings at different times, they ultimately return to self-reflection, which is the true essence of leisure.

Consumer satisfaction

During our involvement in this project, we quickly realized that it was not merely a commercial space but needed to be conceptualized as a civic venue from a broader perspective. We began the design process with a context-specific approach, first observing people's daily activities, habits, and the scope of their interactions in the park. This helped us fully understand how the site and environment function. Then, we approached the design from an interior perspective, ensuring active interaction between the indoor space and the surrounding environment, gradually uncovering the space's potential and establishing a comprehensive framework.
Naturally, "a place of leisure and wandering inspiration" became the design theme. Specifically, the prime location, beautiful park environment, understated building exterior, ample viewing platform, and the gracefully spreading terminalia mantaly on the platform presented a wonderful opportunity for us: a designed place that not only showcase different aspects of the brand's tea culture but also truly integrated with the daily lives of the residents.

Environmental protection Practice

In the design practice, we created a vibrant and enduringly attractive commercial space through detailed spatial analysis and material selection, combined with the brand's core values. The entire project adhered to principles of environmental protection and sustainable development in material selection, lighting design, and detail handling. It fully respected and reasonably utilized natural resources, merging nature with architecture and adding an ecologically valuable and humanistic public space to the urban environment.

Level of Digitization

In the early design phase, we conducted detailed observations and data analysis of the activities, content, and habits of people in the park. These data-driven insights helped us understand the interaction between the site and the environment, allowing us to better conceptualize the overall framework of the space.
The project utilized an intelligent lighting system, adjusted in conjunction with natural lighting conditions. Through smart lighting control, the space could maintain natural light effects while providing auxiliary lighting when necessary, creating a soft and layered interplay of light and shadow.

K-BOXING @KB SPACE Concept Store

Designer：MOON Architects

Brand：@KB SPACE

Brand concept identification

Offline space is a close dialogue between brands and consumers. In order to explore the spatial expression of products that better fit the concept of "Eastern aesthetics" and resonate with the greater value of Chinese men, the @ KB SPACE concept store has emerged.
In the Eastern context, the relationship between architecture and landscape is also in line with the philosophical relationship between humans and nature. Space aims to break the boundaries between architecture and nature, using landscape in gardens and gardens in landscapes to eliminate the boundaries between inside and outside space. The concept of "geometric gardens" aims to reshape the philosophical conception of the East in the modern context. This coincides with the diverse needs and operational demands of the brand in multiple scenarios.
In the process of spatial shaping, Muyue Architectural Design Firm links its brand concept with Eastern culture, taking "Eastern narrative" as its origin, and deconstructs and reassembles the intentions of rivers, forests, mountains, houses, caves, and other elements in the long scroll of mountains and waters. Combining traditional landscaping techniques such as omission, separation, embellishment, framing, and point landscaping with the design context of modern geometric spaces, a geometric garden in modern life is constructed.

Design innovation

The creation of landscape and spatial flow in the Chinese landscape scroll showcases the possibility of multiple spatial narrative overlaps through scattered perspective painting.
The entire spatial layout adopts traditional gardening techniques, and we use geometric design language to interweave beams and columns to create the basic order of the space, creating a wandering experience under the building. At the same time, the geometric blocks designed in a staggered manner between the beams and columns symbolize mountains and rocks, seamlessly integrating with the buildings, naturally dividing into areas of different sizes, and creating a space atmosphere of lush jungle in the front and profound tranquility in the back, completing the emotional transformation from chaos to stillness.
We have sorted and refined the new product categories and functional requirements of Jinba Men's Wear, taking the intention of "forest, stream, cave, mountain, pavilion" from the landscape scroll and using it as a walking path to construct a complete narrative space. The migration route not only transforms the spatial theme, but also connects different functional areas, becoming the skeleton of the spatial network. The entire space is enveloped in white, framed by wood, and adorned with green rocks, highlighting the natural charm of "serenity," "elegance," and "leisure. Pursuing the ethereal and distant beauty of "agility", "freedom", and "twists and turns".

Consumer satisfaction

The 60 square meter golden area in front of the entrance has not been used for displaying many products. Instead, we have given it up in an attempt to create a buffer space between the noisy commercial area and the interior of the store. A 6-meter-long super large island platform is used to combine tea cafes and cash register services on the right side of the entrance. The stainless steel countertop is placed on top of a green textured block to form an interlaced structure, which echoes the shape of the spatial beam column system. The beam light strip breaks through the stainless steel block, adding a touch of dynamism to the island platform. The tea caf é service area undertakes simple cup dispensing and cash register services, serving as a part of the slow-release space. With friendly tea drinks to soothe emotions, it takes people away from the fast-paced shopping mall and allows them to return to the geometric garden constructed by ingenuity, slowing down their pace and enjoying tea, relaxation, park tours, or exhibitions. We draw inspiration from traditional garden decoration techniques and use the "Returning to the Forest" art installation as the main theme of the front space. Linear, tubular, vertical, and interwoven abstract tree trunks are used to construct metaphors of growth, upward movement, and lightness in a geometric manner, implying the natural atmosphere of lush forests by depicting the whole picture through form and local details.

Environmental protection Practice

We fully practice the use of environmentally friendly and sustainable materials in our design. We integrate traditional materials and techniques into spatial details in a modern way. Taking the hazy and freehand feeling of traditional rice paper, we choose the more modern DuPont paper material. Its stable structure ensures its own waterproof, strong and tough characteristics, while also achieving the texture and touch of rice paper. On the back of DuPont paper lined with acrylic sheet, light up the wall with a light strip, and the transparent and mottled texture of the paper surface will be fully revealed. Based on the Xuan paper wall, the product spreads out on the paper like ink, depicting a unique landscape scroll.

MODE COMMUTER concept store · Nanjing

Designer：Zhangli

Brand：MODE COMMUTER

Brand concept identification

The designers cleverly took the cultural heritage of the ancient city of Nanjing as the cutting point, combining traditional ancient architectural elements with modern design language to create a commercial space with both historical depth and modern sense.

Design innovation

The cantilever elements of the ancient building are cleverly extracted and integrated with the stainless steel material. The combination of wood and metal, restrained and balanced, not only shows a harmonious dialogue between tradition and modernity, but also gives the space a unique rhythm and
In the design of space, designers pursue a return to nature and pure concept. The warm wood and neutral steel complement each other, projecting a sense of time-interleaving tranquility, allowing the viewer to shed the complex outer shell of the city and space, and return to the natural and pure yearning of the heart.
The shape of the top beam echoes the wooden file inserted into the wall. According to the design principle of the wall falling down and the house falling down in ancient Chinese buildings, the designer makes use of the visual difference caused by the top light slot structure, so that the wooden column on the wall and the top wooden structure beam visually form a skeleton structure, constructing a seemingly complete wooden structure frame.

Consumer satisfaction

This is a respect for traditional culture and innovation, is a natural and pure pursuit and expression. This design concept not only gives the space unique charm and value, but also allows people to find a deep connection and resonance with traditional culture, nature and purity.

DAPHNE.LAB

Designer：XT Design&Research

Brand：DAPHNE

Brand concept identification

Create a new spatial experience image for DAPHNE.LAB, explore space and dare to break stereotypes, I hope that the space can dare to embrace and praise the diverse aesthetic of women and dare to please themselves. In this narrow space, two small square Spaces are connected in series.
In the square, we generate emotions, express life, embrace diversity, so that people can communicate with each other, and all kinds of scenes appear here.

Design innovation

Soft and strong
Introducing membrane elements to highlight the soft parts of the female,
It also emphasizes the softness of bones and stiffness.
Consider incorporating graffiti and setting up lighting behind the pulled film. Face the "me"
The discipline of confronting "my" body against stereotypes,
Love yourself, love your body.
Embrace the curves and folds of your body.
We truly embrace ourselves and show our strength in softness.

Consumer satisfaction

dare
Breaking the norms created by the environment, preserving the original broken walls,
Lighting hidden combination of arrangement, color diversity.
By using packing filler or tape as a soft wrapping element,
Emphasizing the freshness and temperature of DAPHNE products,
Everything seems to have just been unpacked and presented to the consumer.
#EQUALITY FOR ALL #MY HUMANITY SHOULD NOT BE UP FOR DEBATE #MY BODY MY RIGHT #MY BODY MY CHOIC

Environmental protection Practice

Authentic self
Using the language of artistic fabrics to increase the artistic sense of space,
Add soft parts to hard Spaces.
The preservation of the real wall, the emphasis and display of the soft film structure, enhance the touch feeling The stacking of different texture materials reflects the real feeling. Rebellion/vitality
#EQUALITY FOR ALL
#MY HUMANITY SHOULD NOT BE UP FOR DEBATE #MY BODY MY RIGHT #MY BODY MY CHOIC

Atelier d’More

Designer：Atelier d’More

Brand：Massage & More

Brand concept identification

The project is positioned as a health collection store for young people, making health treatment a relaxing daily routine. Massage & More’s brand philosophy is rooted in the pursuit of natural healing and healthy living for young people. We are committed to creating a "young people's health shelter", so that every customer can find a relaxing harbor in the fast pace of urban life. The core of the design is the integration of natural elements, through the use of natural materials to create a healing space close to nature. These materials are not only environmentally friendly, but also convey the power of nature, allowing customers to feel inner peace and balance in contact.

Design innovation

We developed a unique flooring method that incorporates limestone, known as the "stone of life," into the ground. Each limestone piece is meticulously arranged with consistent gaps filled with cement mixed with aggregate. Through repeated polishing, this method results in a floor that showcases the natural, unique textures of each stone, aligning seamlessly with the overall space concept and symbolizing the texture of life itself.

Consumer satisfaction

We deliberately planned the guest experience as a complete healing journey. From the moment they enter, when they touch the limestone which is known as the stone of life, our healing journey begins. Upon entering the room, the aroma of essential oils extracted from herbal plants enters the nostrils, and the power of plants silently enters the body through the sense of smell. The stones interspersed on the wooden walls carry raw materials of different colors for health products, embedding the concept of health into visual design, making health less complicated and easier to understand. 

Environmental protection Practice

The project emphasizes sustainability through the selection of durable materials, modular design for easy disassembly and reuse, and strategies to minimize waste. The careful consideration of material health and the reduction of both embodied and operational carbon footprints demonstrate a commitment to environmentally responsible design. The inclusive design ensures accessibility and comfort for a diverse range of users, reinforcing the project's societal benefits.

Level of Digitization

The use of digital joinery technology revolutionizes the construction process. Every wooden panel within the space is designed with precision using computer-aided drawings and then cut by CNC machines. This method allows for the accurate assembly of complex shapes according to the pre-designed blueprints, significantly reducing the challenges and uncertainties of manual construction. This innovative approach ensures the integrity of intricate designs and enhances the efficiency and sustainability of the construction process.

Grid Coffee, SanYuanLi Food Market Store

Designer：B.L.U.E. Architecture Studio

Brand：Grid Coffee

Brand concept identification

This café is situated within the SanYuanLi Food Market in Beijing. Unlike traditional markets, the SanYuanLi Food Market serves the entire SanYuanLi community and, due to its proximity to the embassy district and its southern orientation towards the hotel-lined banks of the LiangMa River, it enjoys a unique geographical position, creating a distinctive atmosphere that set it apart from ordinary markets. Upon entering the SanYuanLi Food Market, visitors encounter a diverse array of stalls, an extensive range of ingredients, and a rich cultural atmosphere. Reflecting traditional living scenes in contemporary urban settings, it radiates a lively energy amidst the interplay of conflict and integration.
Positioned at the northern entrance of the marketplace, one side of the café faces the street, while the other side serves as the initial retail focal point, capturing the attention of passerby. Despite its modest 25m2 footprint, the café undeniably commands a significant nodal space.
With this design, our objective is to initiate a discourse on street, community revitalization, and urban connections, aiming to explore innovative approaches to communal public life. Leveraging the exceptional location and distinctive site constraints, this project employs a dual-track design approach. Our focus is on establishing both the ‘uniqueness’ and ‘everyday sensibility’ of the community space, seamlessly integrating the distinctive spatial ambiance into daily life, simultaneously responding to the brand’s concept of “daily coffee.”
The indoor bar’s countertop serves as the most interactive surface for customers. Reflecting Grid Coffee’s commitment to single-origin coffee, we collected brand coffee beans. Through multiple prototyping iterations, we blended theses beans with aggregates to achieve a randomly scattered effect on the appearance. This addition introduces an element of fun to the coffee tasting experience.

Design innovation

In his book ‘Collage City,’ American architectural theorist Colin Rowe introduced the concept of ‘contextualism,’ asserting that cities embody the accumulation of architecture from various historical stages. Despite serving as a medium for collective memories, cities have become increasingly unfamiliar and alien with the progression of urbanization. Incremental developments aimed at addressing longstanding issues within urban blocks have, however, led to the weakening of distinctive features such as folk street market culture. The lively scenes of daily life lose their vibrancy, supplanted by indifferent and impersonal spatial norms.
Given the unique refinement and fashion sensibilities inherent in the SanYuanLi Market, coupled with the distinctive stand-and-sip and all-you-can-eat coffee experience offered by Grid Coffee, establishing a distinctive ambiance is crucial for this project. The entrance façade features what appears to be a random and fortuitous design, highlighting a naturalistic and artistic sensibility. The shape formed by the concrete resembles a framing element, capturing people in the market as they relax and enjoy coffee. The handcrafted copper door, in contrast with the rough and weighty concrete, creates a visually striking contrast, allowing it to stand out in the lively street scene without dominating the overall space.
In the vibrant SanYuanLi Market, where the essence of daily necessities intertwines with the aroma of cooking, the project draws inspiration from the distinctive characteristics of the site and it seamlessly extends the spatial sequences and behavioral patterns inherent in the market, emphasizing functional operations by integrating the display, storage, and sale of goods within limited stalls. Building upon this concept, the project introduces window-type retail spaces on the inner façade of the café within the market, fostering interaction among various stalls and blurring the boundaries between the café and the market.

Consumer satisfaction

Due to spatial constraints, this project prioritizes simplicity in material selection while seeking richness and vibrancy in detail expression. It showcases a sense of layers through the unique textures, glossiness, and color variations of each material. Simultaneously, we emphasize the handcrafted nature of the materials and the involvement in the construction process to present a more natural state that resonates with the ambiance bestowed by the site. Beginning with the entrance design, we have discarded rigid forms and, through the manual craftmanship of designers and construction artisans, created a crafted “primitive’ look.
Despite its modest scale, this space transformation project is dedicated to enhancing the vibrancy of urban neighborhoods and cultivating new relationships within communities. Memories woven into the fabric of streets and communities undergo revitalization and are expressed in innovative ways, igniting a profound affection among city residents and, by extension, for life itself.

Environmental protection Practice

The daily ebb and flow of fresh ingredients within the market, guided by seasonal and market dynamics, is reflected in the suspended product signs. This functionality empowers vendors to swiftly update and adjust prices in response to changing offerings. This concept gave rise to ‘price tags’ for coffee beans, emphasizing their temporary nature through a hanging presentation. Different varieties of coffee beans are represented using solid wood boards with distinct colors and textures, and these signs can be easily adjusted to complement various scenes and seasons. Simultaneously changing the situation where regular price tags need to be reprinted due to changes in form and content.