Press Release
The Fourth edition of C-star experiences retailing in six product categories
2017-07-27
As the official satellite exhibition of Euroshop – World’s No. 1 retail industry trade fair, C-star 2018 will be organized into six product categories containing trends and topics that excite you today and tomorrow.
Six Product Categories contains:
- Shopfitting and Store Design
- Lighting
- Retail Technology
- Visual Merchandising
- POP Marketing
- Stand Construction and Event Marketing
Shop Designdisplays unique and memorable design concepts; Lighting shows impact of lighting and special effects; Retail Technology showcases the newest developments in retail; Visual Merchandising innovates with ingenious designs and arrangements; POP Marketing uses digital displays to achieve all-encompassing communications with customers by stimulating all senses; Stand Construction and Event Marketing explore the charm of site creation.
Two special zones showcase the magic of retail design and technology
Designer Village
The retail design companies from the world and leading design studios can display their strength through unique communication atmosphere and aesthetic perspective. There is not only the top-level innovation but also the most advanced all-encompassing solutions for comprehensive services in the designer region. Magnificent visual marketing and shop design are exciting, which will bring an extraordinary shopping experience for your customers.
Retail Technology Village
All the things displayed here represent the most advanced technology in the retail field. Today's top technology may become tomorrow's label. C-star sticks with the market development pace to continuously satisfy the ever increasing market requirements of advanced retail technology for China. In the special opening display regions, you will find the most advanced solutions and development trend, appreciate all kinds of abundant and multiplex POS technology, innovative payment system and top safety and anti-theft system.
For applications for the Designer Village or retail Technology Village please contact:
Ms. Marieke Bossek
Tel: +86 21-6169 8309
Fax: +86 21-6169 8301
Email: Marieke.Bossek@mds.cn
Exciting and Diverse Concurrent Events building the retail platform
C-Star Retail Forum
C-star Retail Forum held concurrently, offers a platform where industry authorities and experts, commercial real estate developers, shopping centers operation executives, retail brand owners and other renowned guest speakers discuss the "global retail development trend", "retail technology and Omni-channel development", "commercial space lighting", "consumption upgrade with new retail", "visual marketing" and other diversified themes. The premier platform offers an outstanding venue for industry professionals to gain new knowledge and expand business networks.
C-star Brand Zone
C-star Brand Zone is a first-class stage for exhibitors to showcase their newest products. In 2017, enterprises of Germany Bizerba, Changhong in Shijiazhuang City, Shopworks, Saneboon Auto-door, Cityinno and Koscar shared the newest shop concepts, space designs and smart retail equipment to promote the formats of business.
EuroShop Retail Design Award EuroShop
EuroShop Retail Design Award (ERDA) sparks advanced retail design and top-level shop concepts at C-star. The Euroshop retail design award ceremony hosted international groups of industry experts including media and industry representatives, demonstrating the most successful shop concepts. The judges will select three of the best shops from a wealth of candidates. The selection criteria includes design concepts which inspire, a clearly displayed product range, vibrant aspects to attract specific target groups and excellent design for enterprises. ERDA 2018 will be held in Shanghai on Apr. 26, 2018.
