Press Release
Industry focus I amazing T-mall 618: global brands ignite quality consumption
2017-06-26
After Jun. 18 24:00, it took only 10 minutes for the transaction volume of clothes of T-mall 618 to break through RMB 1 billion, and just 7 minutes for that of T-mall Global to break through RMB 100 million. The year-on-year growth of fast moving consumer goods was 378% within 30 minutes while year-on-year growth of T-mall Supermarket increased 13 times; and it took 7 hours for official flagship stores of NIKE and ADIDAS official flagship stores to break through RMB 100 million; and it took 10 hours for 45 million masks to be sold out……
On Jun. 17, consumers experienced the “future makeup mirror” at Hangzhou Kerry Centre T-mall New Retail Experience House, to “make up” easily by clicking the screen.
When women do not know the color themselves, T-mall does. No matter how choosy, the consumers is always right. In the New Retail era, T-mall and brand owners consider consumers’ cavil as an opportunity for innovationand the whole chain will be adjusted to consumers’ demands.
New Retail was the satisfaction online and offline
MA Yun has summarized and said that the New Retail was the satisfaction online and offline.
So far, E-business only occupies 15% of consumer retail in Chinese society. If it can enter successfully cooperation with traditional offline retailers occupying 85%, positive results should follow. MA Yun says: “All online and offline practitioners shall strive to a same direction, that is, to make consumers happy”.
T-mall 618 New Retail trail has been integrated with online and offline retail. Take Macy's from U.S. for example - the king of global department stores, who joined T-mall 618: it shows spirit of brand Macy's and American high-quality life in the New Retail experience house at Shanghai Mosaic Plaza. You can scan two-dimensional codes on the spot for what you fancy, then you can purchase on selection in T-mall international flagship store of Macy's.
During T-mall 618 Ideal Life Carnival, the new Macy's retail experience house located at Shanghai Mosaic Plaza is officially opened.
The old commercial giant, once epitomized as the golden figure of department store industry, revitalizes on the soil of New Retail in China.
At Hanghou Kerry Centre and Chengxi Intime City, “T-mall New Retail Experience House” created by T-mall and 28 high-quality brands such as Blueair, Dyson, CPB, Lancome, Shiseido, Nike, new balance attracted numerous people, where people can experience “future makeup mirror”, “virtual dressing room” and other black technologies. Commerce becomes sexier.
28 brands including Dyson have become the initial cooperative brands of the New Retail experience house.
Digital brand BEATS included in T-mall Ideal Life Brand Experience House in Beijing.
T-mall issued From Consumption Upgrade to Brand Upgrade, T-mall 618 Business Strength Report on Jun. 17, associated with China Business Network Data (CBNData). The report indicates that T-mall defines the next quality of consumption for Chinese consumers via strong gathering power of platform, from driving consumption upgrade to promoting domestic product to assisting brands to embrace New Retail Alibaba has grown from a pure e-business platform connecting merchants and consumers to the provider of commercial infrastructure in the New Retail times for a long time. Whereas T-mall is becoming the main front for global brands to realize New Retail transformation.
T-mall’s business strength attract global brands, and it is no exaggeration to say that there are only two kinds of brands at present-the first being T-mall, and the second being on its way to T-mall. The importance lies in the fact that everything which happens in T-mall 618 today will become the usual commercial state in the New Retail era.
