Winners of the 2024 EuroShop RetailDesign Awards China Announced

The 2024 EuroShop RetailDesign Awards China (ERDA China) were grandly announced on September 3rd during the Shanghai International Trade Fair for In-store Design & Solutions (China in-store 2024). These award-winning designs exemplify the pinnacle of retail store design in China, showcasing outstanding creativity and design capabilities.

The EuroShop RetailDesign Awards (ERDA), jointly established by the EHI Retail Institute and Messe Düsseldorf Group, is one of the key concurrent events of the EuroShop Trade Fairs series. The EuroShop RetailDesign Awards China (ERDA China) is a special award for retail store designs in China, aiming to encourage Chinese store designers to actively explore retail trends, create unique styles and concepts, and continually enhance user experiences while building retail brand stores.

This year's ERDA China once again dazzled, attracting nearly a hundred entrants. Participants showcased their innovative retail designs across five dimensions: brand concept identification, customer satisfaction, design innovation, environmental protection practice, and level of digitization. After a preliminary review by the jury, 30 entries were shortlisted and further assessed by an expert panel and professional brand evaluators. Ultimately, three designs stood out and were awarded this year’s Best Store Design Awards. The winners include: HONOR Chengdu Flagship Store designed by HONOR Retail Design Studio, SHANG XIA Tea Space designed by Tongji University’s School of Creative Design, and SPOON House  designed by Quantum Space.

Over a hundred representatives from design agencies and retail brands attended the award ceremony to celebrate these exemplary Chinese retail designs.

Let's take a moment to revisit this year's three best retail store design winners.

SPOON house

Designer: Quantum space

Brand: nospoonfood

The SPOON House is designed to carry out the core idea of the design-the spoon. It will design some creative hardcover details related to the spoon. For example, the chain made of iron spoons and the woodworking panel decoration engraved with the style of spoons, hope that buyers can find and feel this is a brand concept store with a core at any time when they enter the store, i hope the brand concept and original intention will be communicated to more people through the space of the media world.

The façade of the original building is a large area of glass structure, transparent matrix pattern gives us a lot of inspiration. What comes to mind is the famous French architects Mies van der Rohe and Corbusier and other famous representative works, and its facade has the same idea. Observation site of the cast-in-place concrete structure including the overall texture of the blank space, the design also incorporated Ando's light and shadow concrete structure at the top to make a local idea.

SHANGXIA Tea store

Designer:College of Design and Innovation, Tongji University

Brand:SHANGXIA

The Shangxia brand, founded in 2010, has always been rooted in high-end Chinese fashion and lifestyle. It blends the East and the West, the classic and the contemporary, interpreting the diverse cultural characteristics of China. Deeply rooted in Chinese heritage, it uses an international design language to express the romantic aesthetics of China. In recent years, it has focused on Chinese tea culture as the entry point to its brand lifestyle, combining traditional tea culture with the fashionable aesthetics of contemporary Eastern style, aiming to convey a tea culture lifestyle aesthetic that meets modern aesthetic standards.

The Shangxia tea space located on the ground floor of Oneitc in Shanghai aims to reinterpret traditional Chinese tea spaces in a contemporary way. It allows all visitors to experience the charm of traditional tea culture while feeling the space's visual expression that meets modern aesthetic standards.

Honor Chengdu Flagship Store

Designer:HONOR Retail Design Studio

Brand:HONOR

Based on the iconic grey tiles of residences in western Sichuan, this program embraces the philosophy of “grey tiled rooftop reflected in the water feature on the ground”, extracting the element of green tiles to spread it throughout the architecture, perfectly blending the archaic building with modern courtyards.

Without losing sight of openness and transparency, we’ve used large glass curtain walls, open entrances, and other techniques to integrate the interior with the exterior, which improves light transmission and provides a heightened layered sense of space and visual impact.

Using performance techniques of enframed scenery and contrasting scenery on top of natural elements such as greenery, dead wood, and slates to create an elegant and poetic Chinese landscape-garden site.

Additionally, ERDA China 2024 introduced Special Themed Awards categories to bring more outstanding Chinese designs to the international stage. The winners are:

ERDA China Best Brand Presentation Award：Mercedes-Benz G-Class Experience Center

ERDA China Best Immersive Experience Design Award：Huawei smart life center • Ningbo tianyi Plaza

ERDA China Best Design Innovation Award：NIO House | Shanghai Hongqiao International Airport

ERDA China Best Sustainable Design Award：GOEASY FLAGSHIP STORE

ERDA China Best Digital Retail Space Design Award：Suzhou JD Electric Appliance Flagship Store(Guangji South Road)

About ERDA China

ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials, lighting and visual merchandising, the clear communication of the product range as well as direct means of appealing to customers are key criteria for the jury of experts.

As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domestic experts to join the jury and crown the outstanding store designs in China.