China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Press Release

C-star Retail Forum Speaker Topic review - Mr.Silvio Kirchmaier from Umdasch

2017-06-02

At the C-star Retail Forum Umdasch' CEO Silvio Kirchmaier points out the impact of urbanization and demographic change on the retail business. While in 1900 only two out of ten people lived in cities, in 2010 that number had increased to five - a continuation of this development is predicted. Alongside there is a global rise of middle-class consumption, especially in Asia and a higher average age of people.

This being good news for the retail industry, online-shopping is a challenge to the offline stores in the cities. With growing sales of e-commerce the number of brick-and-mortar shops has decreased by 15 % within the past 15 years. Especially mobile shopping shows an upward curve. Customer use their smartphones 85 times per day on average, Kirchmaier explains, but offline strikes back. His recipe for stores is to have surprising elements, create "third places" with additional services like catering or styling and provide a connection between online and offline by using intelligent technologies.

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