Pioneering store design: China in-store 2024 Invites You to the Retail Industry Mega Event!

As the official satellite event of EuroShop in China, the world's premier retail exhibition, the Shanghai International Trade Fair for In-store Design & Solutions (China in-store) has been held consistently since 2015. Upholding EuroShop’s commitment to fostering global retail communication, this event showcases design-oriented store solutions and provides an expansive platform to suppliers of high-quality store solutions, thereby injecting more creativity into the retail sector. This year’s expo will focus primarily on two areas: store design and renovation, and comprehensive store solutions. Additionally, special zones dedicated to designers and retail technologies will be featured, to present a broader spectrum of store solutions from various perspectives. 

From September 3 to 5, 2024, China in-store 2024 will take place at Hall N1 of the Shanghai New International Expo Center. The exhibition is set to host over 150 esteemed retail solution providers from both domestic and international markets, including Changhong Group, Redman Retail,Yiree, Yihe, Senyo, Edgelight, Shangshida, Zkong, Blueview, Yijiao,  ONTIME, CKN-CKN,Iyoung, Shinshop, Ateel, Vianolux, Xingda Shelf, My Scents, Sony China, VKF Renzel International Kid Concepts, Bloom Design, andCI PARTNERS. These companies will present their latest solutions in store design.

Focusing on Store Design and Retail Technology to Facilitate the Evolution and Advancement of Commercial Retail

With the advent of the "New Retail" concept, retail stores are setting a new trend, evolving from mere sales venues into experiential spaces, blending online and offline channels. In line with this new trend, the quest to facilitate the transformation and upgradation of offline retail has garnered significant industry attention. China in-store attempts to address this dilemma by focusing on store design and retail technology, delivering a broader array of solutions, thus supporting the enhancement and modernization of physical retail.

Technology drives progress, and the retail sector is no exception. "New Retail," an innovative business model, leverages technology-driven strategies and digital transformation to foster the evolution of traditional retail. The emergence of new retail formats, the convergence of online and offline retail channels, and the delivery of intelligent shopping experiences represents the future of retail. China in-store 2024 features a dedicated Retail Technology Zone, gathering top enterprises like Sony, iretailer Solutions, Zkong, SIMAI, and ONTIME. This zone showcases the latest cutting-edge technologies including AI, IoT, virtual reality, and big data analytics. These innovations not only bridge the gap between offline and online realms but also enable a seamless, omnichannel consumer experience. Data-driven personalized marketing strategies, deployed to transform retail stores into experiential hubs, align better with consumption patterns of the younger demographic.

As the wave of consumer demand for personalization intensifies, store design is increasingly vital in elevating brand image and enriching customer experience. China in-store has specifically established a Designer Village, which brings together numerous prestigious design firms. These firms will display their latest innovations in Visual Merchandising and Store Design (VMSD) through unique booth designs and outstanding design portfolios, presenting comprehensive solutions that cater to modern retail needs.

Multiple Concurrent Events Offer Ample Inspiration and Insight

Beyond the exhibition, China in-store is renowned for its exceptional concurrent events that have marked a distinctive presence in the industry. Itwill continue to spotlight emerging trends in retail development. It will organize dynamic forums for designers, brand merchants, and academic experts to engage in dialogue and exchange, fostering a rich environment where innovative ideas intersect and multiply.

The Retail Stage will maintain its focus on evolving trends within the retail industry, bringing together leading academic experts, shopping center management executives, and prominent retail brand merchants. These industry luminaries will share insights and engage in discussions with visiting professional buyers, collectively exploring developmental trends and uncovering the fundamental values of the retail sector.

The Design Stage will highlight the growing significance of store design by inviting experts and leading figures in the field to present outstanding case studies and engage in interactive discussions with retail professionals attending the event. This exchange is designed to foster greater inspiration and offer insight into effective store design strategies.

EuroShop Retail Design Award China will continue to crown the best in Chinese design, selecting the best physical retail store designs within mainland China. Additionally, this year 5 themed awards will be selected, further recognizing and promoting outstanding Chinese designs on an international stage.

Pre-registration for visitors to China in-store 2024 is currently underway. Click here https://www.c-in-store.com/links?id=466 to register for the event.