2021 Nominees

VIVINEVO fragrance art gallery

Designer：SODA

Brand：VIVINEVO

Brand concept identification

Vivinevo's core concept is "nature, romance, and art." To overturn tradition and fashion is the brand's hallmark; therefore, SODA designed the store with the brand's signature experience as the theme. The traditional sales area was downsized to one part of the experience. The entrance: SODA language—physical pixel installation. The designer collected
5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall: a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
synesthesia interaction: a moving image, odor, sound combined multi-sensory space. By picking up the receiver, the customers will trigger the change of background sound and the video, immerse themselves in the situation of a specific perfume while squeeze and release the odor. The synesthesia experience connects with memory and impressive the customers.

Design innovation

This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers’ smell experience, which brought up the following questions:
How to provide an olfactory experience?
How to combine smell and vision?
How to provide sensory experiences other than smell and vision?
In response to the questions, SODA integrated several multimedia with space morphology to create an interactive environment. Overall, the space is divided into five exhibition areas.
The first area extends from the façade to the entrance, with a floral wall visible from a distance and a dynamic entrance that improves the store's visibility and identifies itself to the neighborhood. Inside, the first thing you see is the dewdrop-shaped projection on the main hall. Followed by the synesthesia experience area and the interactive scenting area, the final stop is the custom fragrance experience area. The traditional sales function was reduced. Guests are invited to design their own scent according to their preferences as the finale fragrance discovery journey.

Consumer satisfaction

After completing the project, the Fragrance Art Museum soon became the new focus of Beijing Place, with a large number of posts on various social media platforms. Customers were delighted with the art museum visiting as the primary and the sales area as the secondary experience. They spontaneously post photos to share with the public. Media in various fields have also reported on it. The client's feedback shows that this store's sales performance has exceeded the expected sales target.

Environmental protection

The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.

N+1 HAIR

Designer：Ninggong design studio

Brand：N+1

Brand concept identification

The designer called the salon’s space: "parallel universe", and it’s best to use the movie "Inception" to explain this concept. It makes time eternal and space unlimited! The shampoo area full of inception space makes the experience more comfortable, dreamy and quieter. The space is designed without the main light, and the light has become an indispensable symbol of the space. Only this kind of high-level sense can reflect the N+1 brand's business philosophy: to create unlimited possibilities.

Design innovation

The design concept of this case draws inspiration from Escher’s thinking and his paintings, using "Escher" and "ball" as themes, and by describing the potential connection between reality and spirit, it attempts to show an extraordinary artistic and interesting philosophical Think about the spirit and pay tribute to the master! Let's approach the spiritual world of the master through this case.

Consumer satisfaction

Space is creating perfection, that is, creating the most beautiful benefits. It has brought huge commercial benefits and increased passenger flow.

Environmental protection

Space main materials: Toughened white glass, terrazzo, imported coatings, all kinds of stainless steel, no material harmful to human body. The whole space is decorated without peculiar smell, so as to achieve the real environmental protection design.

MAIA ACTIVE Flagship Store

Designer：Sò Studio

Brand：MAIA ACTIVE

Brand concept identification

This place is relaxing, relevant to everyday life and ever-changing, which coincides with the brand values of MAIA ACTIVE.
MAIA ACTIVE is an activewear brand co-founded by two Chinese designers. It emphasizes sports aesthetics, and strives to provide Asian females with lightweight, comfortable and stylish products.
We were invited by MAIA ACTIVE to conceive its flagship store in Taikoo Li Sanlitun. Inspired by the relaxing, free ambience of the site, we identified "Gadabout Soul" as the design concept. Sole is intangible, and that's why it has infinite vitality and freedom. Flexible curves were introduced to run through the space, so as to bring aesthetic fluidity to daily life.
Prop design integrates various materials to highlight a relaxing, dynamic feeling while also conveying the consistency and pioneering spirit of the brand.

Design innovation

The irregular polygonal space is divided into several core blocks, including the round stand inside the entrance, display furniture combinations at the middle, fitting area, resting area and wall display area. To increase the rhythm of the overall space and break the dullness, we emphasized the roundness of structures at all functional areas. With simple yet diversified forms, the functional blocks are like freely moving "points" in the space that encounter with customers. Through combining a variety of materials, we hoped to redefine the apparel store and break the constraints of scenes.
The distinct wooden racks in the display area resemble simplified Pilates equipment, and the interspersed purple acrylic panels inject lightness and fluidity into the space via transparent textures. Various materials and forms, which are like groups of distinctive props, help enrich the narratives of the space.

Consumer satisfaction

To create more flexible functions in the store, we specially designed a column system for display racks. Each column is clad with wood-grain veneers, and the color on the sides of the columns can be adjusted according to the varying theme of the store during its operation. In addition, holes are carved out on the columns to allow for different combinations, thereby creating multiple display modes and activating the fluidity of the space. Clothes can be hung in various manners, and can be displayed on multi-level panels as well.
As for lighting treatment, we referenced to American minimalist artist Dan Flavin's colorful light installations. By the combination of glass materials and color gradation, the space is endowed with varying lighting effects at different time periods. The movement of light changes the stillness of the space, and introduces the concept of "time" into it. Either strong or soft, the lighting enriches the variations of colors within the interior.
Rubber materials that clad the touchable surfaces are similar to those of sports fields in terms of textures. The small blue rectangles on the floor remind people of sports fields, and also enhance the playfulness of fitting rooms along with the purple light.

Environmental protection

To create more flexible functions in the store, we specially designed a column system for display racks. Each column is clad with wood-grain veneers, and the color on the sides of the columns can be adjusted according to the varying theme of the store during its operation. In addition, holes are carved out on the columns to allow for different combinations, thereby creating multiple display modes and activating the fluidity of the space. Clothes can be hung in various manners, and can be displayed on multi-level panels as well.
Rubber materials that clad the touchable surfaces are similar to those of sports fields in terms of textures.

ONESWEAR SHANGHAI SHOP

Designer：Parallect Design

Brand：ONESWEAR

Brand concept identification

The concept of design-- Treasure hunt in the KR-π platinum mine on Sumer planet The significance of gems lies not only in their own value, but also in the process of discovery behind them. Even with cliffs, dense caves and abysses, miners are willing to explore the unknown and mysterious world, and finally get what they want.
Platinum is an important element of the ONESWEAR brand. The place with the most abundant platinum resources in the universe is the KR-π platinum mine on the Sumer planet. Therefore, the designer hopes to create a mysterious and experiential alien space, simulating the experience of an explorer landing in a platinum mine on an outer planet, so that every customer who enters the Vow will explore and discover with curiosity and find his own gem.

Design innovation

Located in the second floor of a building named Columbia Circlein Changning District, Shanghai city, the area, covering 130m2 and measured at 2.4 meters high, includes two rooms which can be connected by breaking the wall in between. The client requires that the design can be adapted to a variety of reception areas, art installations, warehouse areas, exhibition areas and auxiliary space, etc., and it should be practical in usage and beautiful in design and have a sense of creativity. Be faced with the challenges of contradictions among functions, spaces and environment, the designer needs to get rid of unwanted walls and make the two rooms a whole one. He needs break out the chains of original area by designing and satisfies the client to the extreme on the basis of strictly controlling the cost, creating a commercial space with the function of communication, exhibition, retail, tourism, and other functions. The limited space with unlimited functions provides the customers with the best shopping experience.
The indoor design has altered the tedious and simple spatial form to an artwork as the main exhibition area with a variety of functions such as exhibition, communication, tourism and sales, achieving unlimited forms within limited area. Moreover, various functions coordinate with the streamlines of the whole space and then also become dynamic and continuous moving lines, providing people with refreshing experience while they are shopping. As the streamlined artwork fit in with the sales, exhibition and activities, it offers the customers more continuity and variety in terms of viewing the moving lines, and it also become a poplar site for visiting among the young group. Such method of design restructures the function layout, and create a more complete and authentic space for jewelry sales, achieving a more clear and efficient streamlines and greater space visually.

 

Consumer satisfaction

The facade is painted plain white with natural stone coating, and the entry is designed to echo with the concept of caves. Several streamlined and curved windows of different shapes display the color of comforting with well-distributed illumination of the strings of lights surrounding them, making the space looks more integrated and coherent. Meanwhile, such design comes from newly-thickened walls to extrude the decoration part and will not damage the original wall.
The design of the whole space starts at theexhibition space. The designer directly combines showcases and walls, leaving much room for streamlined artwork for exhibition at the center. The wall is made up of perforated boards which are cut into curved surfaces in pieces and has relatively strong ability of fire-proof.
The curves are involved in the whole structure and appearance: the walls that used to be placed with full of square multimedia televisions are adapted to the continuous curved flakes which visually soften the edges of the televisions and showcases by embedding them in the shape of curves. The dark-gray curved and detached walls integrate with showcases makes a nature transition, a simulation of rocky coastlines in holes and caves. At the same time, the design meets the need of jewelry exhibition, improve space utilization and creates a visual sense of flow inside the space.

Environmental protection

The white walls used to be decorated with square windows. To standardize the design language, the designer builds another barrier by using light steel joist inside the walls and creates anomaly holes on the top to fit in the outside design and smooth the vision of original square-like appearance of windows, making the overall arrangement more clear. The nature light let out through windows and professional lighting system achieves a perfect balance between sunlight and artificial light for this space.

Guijiu Shanghai Experience Center Jiangsu

Designer：Ippolito Fleitz Group

Brand：Shanghai Guijiu Group

Brand concept identification

Though still a young brand, GUIJIU wishes to conquer both its home market and expand into international markets. This is only possible with the very best baijiu. Its elaborate distilling process, treasured ingredients, high product quality and exclusive batch volumes are the brand’s core values that encounter visitors to the store. Our brand experience in Nanjing builds on these values, allowing visitors to experience GUIJIU’s identity as a formidable premium segment player. A brand space that is a whole lot more than just a retail space.

Design innovation

Our concept translates the extraordinary care that GUIJIU invests in its production process into a world of sophisticated materials: The execution of the interior design is precise, warm and of high quality. The lighting mood reflects the colours of nature and serves as an elegant guide through the brand experience. For GUIJIU’s high-quality creations and its exclusive brand experience, we have employed truly unique forms, layers and materials – as unique as the taste of a fine baijiu.

Consumer satisfaction

The Chinese cult drink baijiu is gradually taking over the world. With GUIJIU, the Guiniang Group has moved with the times and created a premium spirit that, after conquering the regional market, is now gaining in international relevance. After already successfully designing several experience stores for the Guiniang Group, we have once again translated the succinct brand world of the ‘white alcohol’ into an interior design for Nanjing, which combines tradition with a modern lifestyle at the very highest level. An unmistakable, immersive brand experience embodying the standards that GUIJIU expresses with its noble bottles: superior quality and elegance.

Environmental protection

The whole project is applied with natural stone and hard-mounted film and edging techniques, and the application of paint only appears in the coloring of a very small part of the metal. In addition, it has the functions of retail, display and co-working, making the use of space more efficient.

Midea-Mengchao experience store

Designer：D & M (Guangzhou) Creative Design Co.

Brand：Midea Small Appliances

Brand concept identification

Midea-Mengchao experience store breaks the traditional pattern and injects young and new thinking, creating a fun and warm scenic space atmosphere and amplifying the product experience.Kitchen appliances are not only for cooking, but also for living seriously and creating a young attitude for love, effectively conveying the brand concept of "Bringing Love Home".

Design innovation

The design team takes "horn" as the source of creativity, and through the thematic spaces of Moe Sight, Moe Touch, Moe Hearing, Moe Smell and Moe Taste, as the gathering area, it guides consumers to release the interesting perception of life and condense the warm touch with family members.From the card-punching attraction at the entrance to the experience area in the center island, we are gradually strengthening young people's perception of happiness brought by food, turning perception into love and letting young people shout out their love through the loudspeaker, thus realizing "bringing love home" and achieving business goals.

Consumer satisfaction

The entire space is colored in warm bright yellow, combined with the main picture of the trickster IP illustration and the cute cartoon IP image wall punching point, from visual to psychological, are trying their best to give consumers an affectionate and warm new consumer experience. Everyone is encouraged to bring their friends or family members to open the sense of fun and happiness here.

 

 

Indoor renovation design of Putuo Green Space Colorful City Project

Designer：Shenzhen Retail Design Consulting Co., Ltd

Brand：Shanghai Greenland Group

Brand concept identification

To create a better life, advocate "people-oriented, harmonious coexistence", has been the brand corporate culture and concept and guide Greenland Group to develop in a higher and farther direction.
Adhering to the development concept of green space, the designer hopes that this project can enable the eating men and women in the busy city in life and have a comfortable and convenient living retail space in their heart.

Design innovation

In the context of the continuous expansion of "urban architecture", let "green" and public activities penetrate into the building.
Design creates a new immersive ecological retail space. In the fantasy world created by ecological models, the relaxed and immersive experience can understand the symbiotic relationship between human beings and natural ecology.
First, the concept of scattered green plants at the entrance is integrated to create a visual center of a shocking botanical garden. The beauty of natural green integrates the building interior and outside.
Indoor, the ups and downs of the ecological model create a special ecological space. With the design and combination of forest vegetation and the implantation of animal and plant models, a closed ecological retail space forms. The limited space is folded into infinite details, and the original ordinary space is transformed into a "second nature".

Consumer satisfaction

The mall makes the perfect blend of "green and architecture", and let everyone find their own forest in the mall. Very satisfied with the feeling and experience.

Environmental protection

The project adopts open space, cancels the implantation of air conditioning, and opens a real semi outdoor open Park Shopping Center. It not only makes efficient use of natural resources, but also hopes to carry out a popular ecological shopping environment in the urban environment by using various kinds of animals and plants.

Luoyang Fante Branch of Yihecang Supermarket

Designer：Shenzhen Zhang Xiaofeng Space Design Co., Ltd

Brand：Fante Branch of Yihecang Supermarket (Luoyang) Co., Ltd

Brand concept identification

Yihecang supermarket as a new brand, based on the brand desire to provide quality ingredients, comfortable environment, warm service for Luoyang people. Adhering to the people-oriented concept, create a supermarket belong to Luoyang people. The design team always adhering to the " buckle-downadvice , produce original design, practical cooperation and keep growing " spirit of design to create a different super retail environment for brands that is different from traditional stores.

Design innovation

What distinguishes commercial design from spatial design is the integration of commercial resources and capabilities, combined with the surrounding environment, people flow and consumers demand, in the style of design to make consumers produce strong attraction to the supermarket, highlight the characteristics of the supermarket, the gap between peers, thus will flow into the passenger flow, good style of the design will bring visual experience and unique shopping experience to customers, they will feel happy when shopping in the supermarket. We embark from customer’s own superiority, to build the core memory highlight of “the dinning area + cooked food island”, the overall design uses the beautiful round elements to create the key areas, the space is simple and confident, so that the goods get a perfect foil, but also emphasizes the difference with the traditional supermarket.

Consumer satisfaction

The creation of retail space has a commercial task as well to advertise. All the creativities proposed are to present a beautiful and sellable space. In the same way, consumers pursue the comfort of shopping, not cold shelf display. They like cleanliness and comfort, not flashy looks. The unique decorative shape, simple and clear moving line give people a good environmental experience. As an emerging supermarket brand, the performance has been rising steadily since its opening which is enough to show the satisfaction of consumers’ experience.

Environmental protection

At the beginning of the design, in line with the cost savings for the customer at the same time to make the best effect of service aim, design team is mainly from the following three aspects: First of all, starting from the concept of people-oriented, combined with the humanized design, the purpose was function clear and path simple. That means we need to meet consumers demand. At the same time, we need to reduce the demand of all the inconvenience factors in process; What's more, adhering to the concept of “low carbon environmental protection”, reducing a large number of ineffective lights in the use of light in focused and concentrated way, emphasizing the visual focus, giving consumers a comfortable environment; Last but not least, in the use of props materials, the use of raw materials such as logs, rough stones etc., not only reflecting the texture of space, but also transferring the brand owner of real raw materials business philosophy.

LOOKNOW Flagship Store

Designer：Sò Studio

Brand：LOOKNOW

Brand concept identification

Inspired by the original status of space, Sò Studio recently launched the LOOKNOW Xintiandi flagship store. Through the storyline of "House Now", Sò Studio conveys the narrative of the space and the immersive experience to create a strong identity of the contemporary design style. The key design components "Live Artwork" and "Resident In" combine with the unique cultural quality of Xintiandi provides a special shopping experience for the customers.
The new flagship store of LOOKNOW locates in Xintiandi phaseⅡ, which locates on Madang Road Shanghai. The store facade is decorated with ginger color and simple geometric composition to emphasize the overall visual effect and enhance the brand identity to create a new landmark for urban girls.

Design innovation

By holistically planning the space, Sò Studio re-organized the store into three parts, the window exhibition area, major display area, and accessories area. LOOKNOW, as a global designer assemble store, requires flexibility to be able to display different brands and products, as well as holds different events and changes the scene accordingly at any time.
Sò Studio intentionally blurs the boundary between used and new by re-purposing used materials in new designs to create a style that is unique to LOOKNOW. The space, then, becomes a vessel for stories that the used materials carried with them. But the old stories are told in creative ways that incidentally match the overall cultural quality of Xintiandi.

Consumer satisfaction

The yellow frame installed in the window exhibition area is the "Space Object". The frame looks like a box transported from elsewhere is an important aspect of "Live Artwork" that Sò Studio emphasized. The yellow frame, which has the same color as the facade, is not only a visual connection but also to separate the different zones. It is a visual focal point and a connector of the whole space, to create a smooth and seamless transition going from one zone or style to the next.The "Space Object" installed in the window exhibition area transforms the front area of the store into a flexible space, providing the possibility of future collaboration with other brands and artists for pop-ups, installation displays, and media shows. While keeping the original function of the store, it helps to attract more attention and keep the freshness of the store and brand.

Environmental protection

Antique doors kept from the old house and the random rocks picked from the quarry are serving both aesthetic and functional purposes. By retaining the historical traces, Sò Studio creates new trace belonging to the present. This kind of retaining and creation is not only the continuation of the space story but also the record of the ongoing creation. Exposed brick walls and structural steel and traces of the decorations that were put in place by previous owners are kept in place. Abandoned pipes were rearranged and turned into racks for handbags. Retaining and repurposing the existing conditions and introducing new elements form the "on-going" design concept of the store.

Hema X Members-only and Cross-border Store

Designer：SETUP

Brand：Hema

Brand concept identification

China's first membership-only warehouse supermarket and cross-border store stands out as a unique form of business. Online and offline services create innovative commercial experience in the era of new retail and further interpret the brand concept of Hema, that is to provide "fresh and beautiful life" to the people. The store is set to become a new landmark in the city.

Design innovation

Inspired by “airport”, the overall design uses abstract airport elements to organise and express a variety of complex functions in a large space (such as membership services, cross-border experience area, pick-up area), whilst conveying the brand mindset of efficient and timely delivery of goods. The design concept continues creatively at several key points such as the entrance, perfume area and lounge bar, creating immersive experiences and reinventing the conventional industrialised shopping environment of a warehouse supermarket for the new era.

Consumer satisfaction

The store has become a popular destination for leisure shopping. It also enjoys popularity as a hotspot topic on the Internet.

Environmental protection

The store was built with pre-fabricated components, and the construction period was much shorter than the industry standard. The new 20,000 sqm of commercial space was completed with as few changes as possible to the original building, which also maximised the value of design.

Jingdong Electric Appliance City Flagship Store (Nanjing Xinjiekou) image design

Designer：Shenzhen Retail Design Consulting Co., Ltd

Brand：Jingdong Five Star Electric Appliance Group Co., Ltd

Brand concept identification

Located in Xinjiekou, Nanjing, in the central area known as "the first business district in China", the new flagship store image of Jingdong city takes ecological technology as the core, creates a brand-new and modern Jingdong electric appliance store from the sustainable development of retail concept and technology entertainment system, and outlines a unique integrated retail ecology, This is also a brand new image that JD hopes to lead the changes of the times in the future.
Design breaks the dimensional boundary of retail, entertainment, ecology and technology, forms an interactive relationship with public life, completes the coexistence of ecology and technology, and shows the future life style of human beings. Let Jingdong electric stand at the forefront of the times and the entire electrical industry.

Design innovation

Focusing on the theme of "technology, future and ecology", the design concept of five star electric eco technology weakens the brand elements and strengthens the customer experience. Therefore, in the implantation of color, Jingdong red with high saturation and full of passion is not displayed in the space, but a small amount of red is used as the embellishment of the space. In the plane planning layout, the moving line and the sales area, Designed smooth curve and circular changes, with a design element of exploring the future space age, outlined a modern, futuristic and ecological retail space.

Consumer satisfaction

Customer satisfaction is at a good level. The combination of science and technology, future and ecology in supermarket design makes customers feel very satisfied with its avant-garde and modern sense

Environmental protection

In the process of design, the expression of ecological technology, we do not use flat and direct design language and elements, but use implicit artistic expression method, extract the most romantic part of the natural ecology. The plants are squeezed between the translucent glass and the background light box, and projected under their shadows. The effect of the combination of virtual and real in the space brings consumers sensory comfort, refines the essence of each season, weaves a time picture of spring, summer, autumn and winter, and makes the four seasons stay here, leaving endless traces of life.

Guangzhou CapitaMall SKY+ B2 Food Court Renovation

Designer：Cityinno ArchitectureDesign Co., Ltd.

Brand：CapitaLand Limited

Brand concept identification

The food court located in the main area in shopping mall. The aim of the project is to create a new food court from that promotes interesting and improved the utilization of space while increasing traffic. Echoing the brand concept of Captialand, the new design is based on the image of IP’s main colour, in tune with the brand identity.

Design innovation

Our design concepts is young, cool and trendy. Created a fun space with combine with delicious food and trendy music. So that it can provide a unique experience to customer. Besides, interior design combined with the interactive facilities that combined the brands and customers. It conveys the young feature of Capitaland and create more shopping experience and memories.

Consumer satisfaction

After re-planning the moving line, the surrounding paths allows more tenants move into the food court and it creates more space for exploring. At the mean time, it provide a pleasant, relaxed and happy space atmosphere.
There are many famous brand in the food court now, some of it are new to the city. Now, it provide a new social entertainment for its surrounding area.

Environmental protection

In design process, we considered the theme continuity of the space. The public area are mainly decorated by aluminium perforated screen which in golden rose colour with combination of luminous film. It can highlight the main path of the space and avoid over using of the ceiling materials. In this way, it saves more energy and adds wild interest and flexibility to the space.

HUAWEI Flagship Store Chengdu

Designer：VEGA

Brand：HUAWEI

Brand concept identification

Since it is the store that connects the brand and users, how to tell the story between Huawei and its users has become the most crucial part at the initial stage of space design. In answer to what life will look like in the future, we believe that it will be a one-world. As people pursue openness, cooperation and win-win results, the boundary will become fuzzy. In the future, we will share wisdom, technology, joy and harvest. Thus, it will be a borderless and caring future.
"Breaking the boundary, Coming to life" is put forward as the design theme of Huawei Chengdu flagship store. Breaking the boundary is used as a response to the brand, whose mission is to build a fully connected intelligent world, whose products are aimed at full-category, full-scenario, full-global, and full-public. Coming to life corresponds to the user, building vivid urban spaces, offering living service and social amenity for residents, creating landmark or City Exchange Center for business travelers.

Design innovation

The site conditions were analyzed, deconstructed and reorganized around the space concept of "Breaking the boundary, Coming to life". The site is a two-story space with a trapezoidal plane. One side faces the outdoor square with a wide view, but the form is relatively closed. One side is adjacent to the atrium of the shopping mall, with sufficient natural light and open space. Firstly, we used functional rooms to reshape the space temperament of the two entrances, making them present a welcoming situation and blurring the boundary between indoor and outdoor. Then we connected the two levels with a penetrating landscape and staircase, breaking the vertical boundary. The landscape runs through the center of the store which is naturally divided into several zones. The flexible traffic forms a closed loop of "8" around the landscape. Users can see through the floor through the landscape, which assists to strengthen the relationship between the two levels of the store.

Consumer satisfaction

It is different from product-centric. This time we take consumers as the main subject of the space and put forward "Breaking the boundary, Coming to life" as the design theme. Customer experience of full-scenario, full-category, and full-ecology replace a mere focus on products, building a borderless and caring social space, and completely presenting a human-centered future intelligent life leading by technology. Combined with the local culture of "Chengdu loves bustle", the design language of landscape is used to blur the boundary and realize integration, communication and symbiosis. A relatively separate but connected space is made to better fit Chinese habit of space usage.
The combination of products and scenarios provides users with better experience and services.

Environmental protection

We do not advocate extreme environmentalism. In terms of sustainability, rather than merely recycling, we ask ourselves whether we are using our resources efficiently, whether we are making the best use of them. For design is the process of motivated rational construction, not simple passionate creation. It is the sound design language, proper material, and accurate expression that determine the sustainability.
The positioning of VEGA is to develop modern design based on Chinese traditional culture. "Sustainability" coincides with our pursuit of traditional Chinese culture. VEGA deems that the Chinese traditional culture stands as a philosophical thought that mankind is supposed to live in harmony with nature as well as themselves and others, which is derived from the philosophical theory in China that man is an integral part of nature, namely the sustainable development.

SHUNHUI TECH

Designer：BOSI-TAO

Brand：SHUNHUI TECH

Brand concept identification

From ancient times to the present, every change and every move forward is the result of the practice of ""changing to achieve universality, and generalizing to achieve"".With the rapid rise of the new species of slate, Shunhui re-distributed the slate section and started the iterative upgrade of the brand.
New species and new materials are bound to bring new applications.In addition to the wall and floor, the ultra-thin size of the rock slab can be used as a decorative panel, creating infinite possibilities.

Design innovation

The exhibition hall is the product of the dynamic brand strategy, which covers VI, products, scene application and movement design, etc., which need to be determined and then moved."" To design an exhibition hall, the space is not only a container for carrying, but also an expression of brand positioning, spirit and product system after being refined.""
The design team pioneered the introduction of Italian plate standards, systematically sorted out the specifications, surface materials, dimensions, applicable scenarios and other parameters of slate products, and formed an effective visual identification system, allowing customers to understand the product in multiple dimensions.
To fill the gap in the logo section of the domestic exhibition hall design.

Consumer satisfaction

Shunhui Tiancheng Slabs teamed up with Bosi Tao Design to bring a gallery-style poetic exhibition hall, combined with murals and folk art installations, to bring a comprehensive and surrounding product experience.

Environmental protection

There is a bamboo woven boat installation also created by Foshan Folk Art Society, which is flexible and natural and echoes the local culture. Space has memory.This unique manifestation of form and spatial expression reflects the brand's thinking about the present and self how to integrate traditional techniques and crafts with contemporary design, activate intangible cultural heritage, and empower products.The tripartite interaction of designers, artists, and brands, although the process was full of challenges, was finally presented perfectly, demonstrating the unique humanistic sentiment and social responsibility.

Taetea Store at Kunming Changshui International Airport

Designer：BloomDesign

Brand：Shanghai Yiqu Tea Co., Ltd. (Kunming Airport Branch)

Brand concept identification

As a representative Chinese tea brand, Taetea is actively exploring and seeking to uncover possibilities for revitalizing traditional tea culture. It integrates classic elements of Pu'er tea into daily life while attempting to define a convenient and fashionable modern tea lifestyle together with young consumers.
Nowadays, drinking tea has become a popular way for modern people to relax. With the revival of Chinese culture, tea has returned to the attention of mass market consumers, becoming important for modern life.
Bricks-and-mortar stores are an essential medium for brand and consumer communication, and it's exceedingly important to figure out how to utilize space to convey brands' value proposition, concept, culture and spirit. Taetea commissioned BloomDesign to create an experiential store near No.28 Departure Gate of Kunming Changshui International Airport, as a new attempt to combine localized and trendy aspects in its branding.

Design innovation

The interior design is based on the culture of the 80-year-old brand. It combines modern urbanites' aesthetic tastes and consumption habits to redefine visual style and functional experience of the space. The overall space is dominated by red hues, which are as thick and clean as Pu'er Tea. It clearly stands out among the surrounding retail stores.
The open bar counter was designed as a relatively independent experiential area. It provides an overview of the entertaining and ceremonial tea brewing process by tea masters.

Consumer satisfaction

In order to meet different needs of customers who wait for flights in the fast-paced airport environment, the designers created diverse functional areas such as a tea gifts area, a tea master area for making, appreciating and tasting tea, and a leisure area for relaxation and socializing. Each cup of handcrafted tea has the lingering warmth, which provides a positive communication atmosphere for the brand and customers. It also enables young customers to perceive the time-honored brand's efforts to keep up with the times.
This space brings consumers from urban environment back into nature, allowing them to escape from the bustling city for a brief period of relaxation. With a contemporary and serene experiential environment, the space will bring endless inspiration and enlightenment to customers.

Environmental protection

Large areas of the space are clad in natural and breathing red clay, which is complemented with exquisite, mild copper and plain wood. The interior design abandons adornments, in order to display authentic and simple natural beauty.

Sake Dojo

Designer：Xu Meng

Brand：MIYAMA

Brand concept identification

The traditional retail store of MIYAMA is expanded to Shin Kong Place in Suzhou. The owner wants to design a high-quality space for presentation and sake tasting at the new store. Four freezers need to be placed and the public exhibition zone above 2.4 meters cannot be changed which is required by property management, so the main design goal is to utilize the three walls in the 30 square meter space so as to make exhibition express its theme by itself.

Design innovation

Exploring the nature of space
Sake is incredible liquid made from rice and water. It is Japanese typical alcoholic drink with local characteristics. We find a balance between sake bottles and flat eaves of verandas in Japanese architecture when exploring how to arrange sake in the space based on sake itself. Just as Louis Isadore Kahn said, need is easy to satisfy, but desire is hard to realize. The functional need for placing sake is easy to satisfy, but the feature of the space’s desire is hard to express. Based on Kahn’s architectural philosophy of “Form Evokes Function”, components of the sake store are evoked by form of sake. Cylindrical tiles echoes the shape of sake bottles, and the disposition of tiles in eave culture is converted into stacking of cylindrical tiles.
Logical presentation of order
Sake bottles have three sizes: small, medium and large. Height of tiles on walls are designed as per the medium size, and diameter of tiles on walls and racks is designed as per the diameter of large-sized bottles. The height of racks is parallel to overlap between two tiles. Sake bottles are placed in the grid system composed of cylindrical tiles, which meets the needs of different bottle sizes and finds the balance between bottle placement and units of exhibition walls.

Consumer satisfaction

Concrete expression of design
Bottles are mainly made of glass and frosted glass with a variety of colors. The most inclusive super white glass and frosted transparent glass are chosen as the main materials in the space to echo the quality of sake. Tiles on walls are made of frosted acrylic instead of frosted glass for safety, but textures of the two materials are nearly the same. The store continues to adopt stainless steel and glass materials of the original freezers. The two materials are inclusive and as clear as water, which just echoes “purity” of sake. People needs to calm down to feel its beauty with both gentle and strong spirits. Background walls have a variety of colors, which encourages consumers to interact with the store. For example, consumers are inspired by diverse experience to take and share photos, which may make the store Internet famous.
During construction of the project, we find the organic relationship between sake and units of exhibition walls by exploring the nature of space, and figure out the balance between bottle placement and units of exhibition walls. The exhibition space developed from the structural system organizes sake in a pure and harmonious way, and brings aura to modernity.

Environmental protection

01. Experimental sake store space built of stainless steel and glass
02. Space language derived from eaves culture
03. Material language derived from the texture of wine
In response to the essence of sake, the use of as few materials as possible to ensure the ""clear"" nature of sake is mainly made of stainless steel and glass. In order to ensure the safety of the tiles, frosted acrylic is used instead of frosted glass. The tile module can be used in the future. Replacement, since the scale of the tiles is introduced by the sake bottle body, if the store is relocated or the store area is enlarged, the tiles can also be reorganized and installed to obtain a new retail space without any cost of materials.

Fudi Warehouse Member Store

Designer：DAK Architects Studio Wanzl Commercial Equipment (Shanghai) Co., Ltd.

Brand：eijing Yaodi Agricultural Technology Development Co., Ltd.

Brand concept identification

Fudi comes from the English word “Foodie"", and its Chinese pronunciation stands for ""Blessed Land"". The brand uses a smiling face as its logo to convey an optimistic lifestyle and the love & pursuit of amazing foods.
Fudi Warehousing Membership Store has implemented the brand’s attitude that FUDI is for foodies, which also applies to the overall spatial and visual design language. Such as the building, by combining with the theme color, looks like a flexible green bubble stands a strong symbolized appearance in the city. Also, all the edges of the building are weakened into rounded corners to emphasize its characteristics of softness. For the Interior space, Fudi’s smiling face logo and slogans are everywhere that convey the positive spirit and value of the brand.

Design innovation

Fudi’s facade is covered with perforated aluminum panels, the hardness and sharp edges of metal materials are weakened by using fillet corners and joints, with the addition of round window openings, creating a juxtaposition of material hardness and ocular softness. The interior design is emphasized with a contemporary and industrial style. Bright green color is taking the majority surfaces of the space, and is accompanied with little ‘Salmon color’ to be interspersed, they naturally form a comparison of warm and cool hue. The visual effect is delivered with little color, yet is still rich and attractive. A semiotic element of smiling face is also used for decorations and the logo design, combining with the handwritten form vividly highlights a sense of loveliness. The choice of color and industrial metal materials have reached a great balance. Furthermore decorations such as mosaic panels and neon lights let the space retro but stylish.

Consumer satisfaction

After the opening in Beijing, Fudi really made a splash. It definitely became an influencer on social media by raising the ‘clock in ’ culture. Consumers have generally commented: ‘Fudi’s shopping center is a great place to visit, both its exterior facade and interior design are super cool to take photos; all products are categorized in a clear way, even the package and display are unified into the same style. The shopping experiences are enriched visually and spatially .’
Fudi’s shopping center has always maintained a high score over 4.5 on Dianping app since its opening. Up to July the 20th 2021, Fudi had kept its 1st ranking of shopping centers in Beijing on Dianping app.

Environmental protection

The project is a renovation which turned a redundant Car park building into Fudi’s new shopping center. All design renovations are based on its original structures to effectively minimize the laid down cost, and also reduce the emissions of construction waste. The facade is covered with perforated aluminum panels with the considerations of material’s durability and recycling. Perforated aluminum panels also descend light pollution caused by glass curtain walls. The dominant hue of the project is set with green to be aware of environmental protections, and is integrated with the surrounding green belts.

Restaurant Lunar

Designer：Sò Studio

Brand：Opposite Group

Brand concept identification

Sò Studio creates the space in the hope of conveying a sense of tranquility and comfort, drastically different from the bustling and dazzling city chores. The interior design is not only focused on the Chinese traditional structure details but also pay attention to the big picture of the beauty aesthetic. Coheres the ambiance with oriental design basics to an appropriate scale, integrating geometry ratio.

Design innovation

Ascending along the stairs, the passing pebble-paved trail would land one on the second floor of Lunar. A unique hanging cornice, made possible by the outlining curves of classical Jiangnan garden fusing into the architectural structure of the space, guides the way connecting to the dining area and private dining room.
  The mural hand painting renders orange fluorescence like moonlight shadow, echoing the shooting tea stall on the first floor. Collaborating with the florist and designer Maggie Mao to add an orange haze to the space, the small and delicate decoration adds a touch of Zen in the simplicity.

Consumer satisfaction

The tea stall is located on the first floor. The soft lighting showered over the shoulder, conveying a sense of comfort, combines with the scent of tea brick and bamboo curtain immerses one in a moonlight night the moment of stepping in.

Environmental protection

The most important material in the whole space is matte surface. Without excessive reflection, conveying calm and beauty through the texture and touch.

Bryant Park

Designer：FZD-Studio

Brand：FZD-Studio

Brand concept identification

The design, taking the local Bryan Park in New York as the inspiration point, is featured as the fast fashion living environment of the American native BRUNCH diet. It just so happens that the location of the store is located in the nearby area of the building park, which is an appropriate fit for this restaurant.

Design innovation

How to extend the relationship between outdoor and indoor in the long space is one of the design ideas of this case.Through the mobile window,the dining place and the facade are integrated together,blurring the boundary between outdoor and indoor,so that the restaurant space and the environment are more integrated.

Consumer satisfaction

consumers feel the dining environment of the restaurant,Bryant Park for customers to create an interesting space environment,experience the open,natural,the American native.To provide consumers with a new experience of modern life catering.

Environmental protection

The selection of materials in the space takes natural elements as the priority,and the space modeling and lighting design are combined to create a comfortable atmosphere and experience in the restaurant.

FUNTI

Designer：WUUIN DESIGN

Brand：FUNTI

Brand concept identification

Tea restaurants originated in Hong Kong. When they were very popular in the mainland, the street culture of Hong Kong was all over all kinds of tea restaurants.
We re-examine the future trend of tea restaurant culture. From several key words analysis, tea, Chinese food, Western food, East, city, Ruian fish and rice hometown. From these points, we can conclude that the square sugar tea restaurant is Oriental, local, east-west integration, and young dining space. It is the main trend of catering in the future to present catering culture in a fusion way.
When discussing with the owner to determine the name of the sugar, we expect it to be different from the traditional tea restaurant. Can bring people some happy feelings, but also popular, contemporary sense.

Design innovation

The whole space of the restaurant is a bottom-up T-shaped structure. The entrance is located in the middle of the two shops, and there are trees in front of it, which weakens the role of signboard guidance. Therefore, the owners hope that the exterior design of the restaurant can meet the demand of customers, and drainage has become the top priority of the restaurant design.
"square". In the three best visual surfaces, the luminous box is used as the signboard. The box is converted into an appropriate angle and extended to the indoor space, expanding different functional spaces, forming a partial concession. The concession gray space also forms a two-layer facade.
There are sections and gaps between the box and the box, which form the courtyard, nature and neighborhood.

Consumer satisfaction

outdoor space, breaking the visual feeling of the traditional facade, and making the virtual and real space replace the first floor without becoming the door design. At night, the restaurant is bustling with people, even the best signs. During the afternoon tea time, the outside noise is isolated, which makes the restaurant on the second floor more private and peaceful. The distribution of public areas and boxes in the restaurant can meet the different needs of customers.

Environmental protection

Sunlight is reflected on the dining table through the branches, and mottled shadows are scattered on the smiling faces of people and friends. Camphor trees on the street, indoor green, people and space, and nature, and others coexist harmoniously.

USEOH Retail Brand Design

Designer：Studio Reborn

Brand：USEOH

Brand concept identification

USEOH is a brand-new commercial form that rents low-frequency and high-priced products. The design is based on the ""philosophy of use"" and the perspective of ""considering the use of the world"" to build a brand system with ""box"" as a visual connection. The organic combination of plane vision and space application builds a brand image that can be used for sustainable growth and expansion and a reusable space exhibition plan.

Design innovation

USEOH adopts the method of iconic repetition and systematic repetition for brand output, emphasizing the brand's inherent impression of end customers, and forming related brand cognition, constructing exclusive characteristics in a systematic way, and a design language in a single vein. Makes the brand very uniform and highly recognizable.

Consumer satisfaction

USEOH uses leased low-frequency and high-priced products, and the display of individual leased products is the focus of consumer experience and cognition. The flat display method makes the products have a strong attractiveness and enables consumers to experience the full picture and recognize the brand. . The close picking and trial experience allows consumers to better understand the characteristics of the leased goods.

Environmental protection

Using a systematic method to rebuild a reusable space design with distinctive features for the brand. The fully detachable display structure allows the brand to quickly build a store at a very low cost and replicate the market. At the same time, all display racks are reusable. , Which can be quickly disassembled and erected in different locations.

LION KING LNT’L’L

Designer：BOSI-TAO

Brand：LION KING LNT’L’L

Brand concept identification

The precise positioning of Lion King International's OEM model,we take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics,create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the ""future factory"".Interpreting the spirit of exploration and brand-new creation concepts in the core of the Lion King International brand to a new generation of consumers.

Design innovation

We are not searching in completely unknown territory.From the past, present to the future, following the development trajectory of Lion King International,the core production capacity, product quality and production process in the OEM manufacturing process are condensed to restore the true nature and predict the future.This is a pioneering experiment on ""materials.""The facade of the single-family building is dotted with light-transmitting films, presenting a flowing spectrum effect, which looks like a shining future star under the night sky.The spatial scene is preset as a ""systematized"" experimental factory.The overall gray tone is maintained, and the texture of the cement texture is intertwined with cold metallic paint and pioneer-like blue acrylic. Through the splicing of different materials, the conflict between manufacturing materials is contrasted.The precise mechanical components hint at the evolution of its standardization and automatic technology.The white lion king's decorative lamp forms a visual contrast with the colorful porcelain back wall, which is very recognizable.

Consumer satisfaction

The space is conceived as a ""systematic"" experimental factory, with a grey tone, cement texture interwoven with cold metal paint, and a pioneering blue acrylic, which is highly recognizable. The flexible and changeable brand exhibition space conveys the Lion King's brand innovation idea to the maximum extent.

Environmental protection

In addition to the use of renewable materials such as stainless steel, cement and environmentally friendly coatings in this case,we are more focused on the consideration of the life cycle of commercial space,rather than the waste caused by secondary renovation or rebuilding due to the fast iteration speed of the commercial space . Therefore, we try to find a space carrier that can break through industry traditions, talk to the contemporary, and take over the future, to extend the frequency of the renewal cycle brought about by brand development.

GAC AION CBD Experience Centre

Designer：Cityinno ArchitectureDesign Co., Ltd.

Brand：GAC AION Ltd.

Brand concept identification

Base on the idea of 25 hours experience center, cityinno broke the traditional sales model, and integrated the exhibition hall, coffee shop and retail shop in the 400-square-meter building, which created a large GAC AION new retail experiencing center that was a leading creation with advanced concept.

Design innovation

Cityinno convey the brand brands DNA of advanced, trendy fun and high quality to customer via an attractive entrance, simple interior design and interactive display to enhance more shopping experience.

Consumer satisfaction

Brand experience areas pay attention to user experience while emphasizing spatial temperature. It combined the function of brand experience and static display. Communication space improve the mobility and flexibility of space. In terms of materiality, this area is mainly decorated by varnished wood with natural finish, with the atmosphere warm and free. With the terrazzo walls and furniture, it creates a relaxed and comfortable environment.

Environmental protection

White continuous terrazzo along the space gives continuity and brings a brighten background. It provides the best light for the automobile exhibition, so as reduce the overuse of lighting.
The wood ceiling made from recycled materials. The combination of natural materials such wood and fabrics together with the terrazzo creates a relaxing atmosphere. It is also a combination of minimalism and nature which contains comfortable and clear feelings.

Ximing Tea Store

Designer：BloomDesign

Brand：Ximing

Brand concept identification

Based on shared ideas, tea brand Ximing entrusted BloomDesign to conceive a tea space in Xiamen, China. The founder of the brand was born in a tea-making family and is the descendant of Zhu Xi, who is a famous exponent of Confucianism and tea enthusiast in Song Dynasty. The brand hopes the space can interprets and convey its cultural background and concept.
Ximing incorporates Confucianism and aesthetics of Song Dynasty into the ritual of tea drinking. In addition to inheriting traditional culture, the brand also wants to dialogue with young consumers and respond to contemporary lifestyles and aesthetics. As conceiving the space, the design team tried to figure out modern expressions of traditional tea culture. The designers extracted the ""beauty of Oriental artistic conception"" and Zen spirit from Chinese tea ceremony, and interpreted those elements via modern design languages, thereby creating a spiritual space for tasting tea and meditating.
The designers stacked two pieces of natural stones at the entrance to form a ""mountain"", which becomes an iconic symbol of the project. The stacked stones showcase a brand new image of the brand, and endow the new-style tea space with Oriental artistic conception and aesthetic.

Design innovation

A water feature is set inside the entrance. The gurgling and sparkling water comes into view, offering vigorous, playful and changeable visual experiences. Flowing water and rough stones form a contrast of the static and dynamic, and together produce a scene and atmosphere that echoes classical Chinese gardens.
The interior design shakes off complexity and superfluous adornments, whilst coordinating structures, materials and light perfectly. In this way, it creates a warm yet serene environment for customers to enjoy tea and reflect on the inner self.

Consumer satisfaction

The East advocates for elegance and lingering charm. Time leaves marks on the space and objects, making people feel intimate and peaceful. Those marks carry memories and emotions, which coincides with tea ceremony aesthetics. By adopting primitive, simple design elements and approaches to interpret the tea space, the project shows a return to purity and simplicity. The design team hopes this simple and unadorned space will bring customers serenity and delightful experiences.

Environmental protection

Wall surfaces feature Xuan paper-like textures, which were made by picture framing craftsmen. The soft and elegant textures add an artistic ambience to the interior. Rustic, mottled stones harmoniously blend in, and generate a contrast of roughness and exquisiteness with walls, hence creating a unique spatial experience that fits into the era.
Diversified material textures, including solid stones, dynamic water, exquisite bronze, warm wood and soft paper, are integrated in one space. The textures of materials keep changing with the passage of time, and such changes give materials new life.

Grasslim

Designer：GrandGhostCanyon Designers Association Ltd

Brand：Grasslim

Brand concept identification

Grasslim is a physical store which focuses on Chinese style light meal—Nutritious salad management, research and development. There are two original artworks--a statue of a little green rabbit (G-Rabbit) and a ceiling art installation of the nautilus like living grass (G-Nautilus). They are empowered to spread concept of the brand: “Love, Fun, Value”. We want to build up the No.1 light meal—Nutritious Salad brand for those who pursue life quality, not only providing nutritious and healthy meals for them, but also escorting for life and make their lives colorful.
A. G-Rabbit, a 2.6-metre-tall green rabbit. Having grass in Cantonese means having salad. Sitting cross-legged, the grass-green rabbit has deep Zen—the obscure and profound Chinese traditional food culture. Its two big waving ears express the kind, modest and gentle people of China. The carrot-color eyes are naïve and lovely. Its “x”-shape mouth is also cute. G-Rabbit is so impressive and outstanding.
B. The ceiling occupied by the huge art installation: the nautilus like living grass. It is made by bronze wire with the weight of nearly 1,000 kilograms. It is the extension and embodiment of the creative idea of the LOGO, concept of the brand: ”Grass”. The artistic inspiration comes from the fantastic and precious nautilus’ naturally-grown golden spiral, which is the famous Fibonacci spiral. The nautilus is living fossils in the deep ocean, as precious as pandas because of its perfect and classical golden spiral.
G-Nautilus is made by hand, pulled and dragged irregularly. It is pre-made in the workshop, disassembled, and then delivered, reassembled on the site. The modern method, the exaggerated effect and the deduction of disorder stand for the forming of life and the sustained growth,especially for the variety and symbiosis of life in the wild.
Winding up slowly, golden spiral G-nautilus wishes Grasslim a great fortune.

Design innovation

How to run Grasslim as a trendy salad bar that pursues innovation and definition.
“Inheritance, Contrast, Atmosphere and Art”
Salad originates from the west. The designer chose the British black, the extremely black: the black high bigger British wallboard; a black ceiling with a fluorescent colored painting as deep as the sky, as dark blue as the ocean; the black matte small lattice floor tiles, the black marble table and so on; “Stargazy Pie” (Fish pie, a famous British traditional dish). The bar is full of art works, the golden spiral G-nautilus winding up. The great contrast but the extremely harmony.
Time is the most precious. It took three months to research, to build and assemble the G-nautilus in the workshop. The designer came to the site to reassemble and debugged the G-nautilus himself. He made it perfect.
The oversized IP G-rabbit has a height of 2.6 meters; it looks a little funny and joyful.
“Food comes first for people.” Respecting the nature means lifetime and joy. The funny dark, a warm cool and the mortal dining atmosphere made Grasslim.
“That’s play and win.”

Consumer satisfaction

Grassilm lies on the first floor of a commercial building, next to InterContinental Guangzhou. Its location advantages are clear. G-rabbit, the original 2.6-tall grass green IP stands at the reception. It becomes the first internet-famous site; highlights color of the brand: the grass green and elegant mild carrot color.
It is bold to choose black to design. Black is the most elegant stage and carrier of the colors and lights, just like the Black tuxedo which has set since Victorian era. It best represents British gentleman style in ceremonies and parties. Grasslim follows the classical style and has a preference for black which is humble and elegant, reserved and luxurious.
A super-high-changeable black combined British wallboard: the super-big mirrored wall enlarges the restricted space; the black velvet softens the toughness of British style. It matches the black marble tables and the dark antique iron leather chairs. The black matte small lattice floor tiles are exquisite and make a perfect match with the classical Lingnan screens.
The super strong and prominent huge ceiling installation: the nautilus like living grass under the colorful sky, shining in the dancing light, catches your attention to look up at the stars.
You will know whether the design is wonderful or not as soon as you pick up your phone.
The dark nights give us black eyes, but I use them to search for the bright.
Written by Gucheng, a famous poet in China
Grasslim is the light for protecting health.
Come and enjoy your visual and tasty nutritious trip.

Environmental protection

Industrialized, standardized and modular embedded wallboard, Odor-free and environmental friendly textured paint showcases the elegant, serious and steady British style.
LED is used as lightning system from different directions. Some light the ceiling and the G-nautilus installation. Some scanning lights create special atmosphere with changing colors. Multi-headed LED lights are used as main direct light source, controlled by a multi-system (central control and individual control). It creates different atmosphere for different needs. It can also save energy at different time of day.
Something old from treasure-hunt, four Lingnan carved wooden screens, stand beside some plantain trees, which look like slim and graceful girls. They are the best monitor of the air quality: “Black British, fashion Lingnan.”
A marine living fossil: the huge art installation called the nautilus like living grass weighs nearly 1,000 kilograms. It can be disassembled and recycled. It not only makes astonishing visual effect, but can also reduce the noise in an open space. Customers enjoy a better communication environment with British background music. How perfect!

Chongqing DcarExperience Center

Designer：Cityinno ArchitectureDesign Co., Ltd.

Brand：Dcar

Brand concept identification

Located in the city center of Chongqin, cityinno has designed the first offline store for the automotive information media company Dcard, a new branch focusing on automotive market from ByteDance. Cityinno interprets the design connotation of “indicator” and fun experience by rich colours, diversified design, high quality materials and digital interaction to rebuilt a new visual identity of brand. With this design, it create a new channel and break the social boundary which full of trendy, sharing and selected experience.
LED and touch screen were used inside to enhance a strong brand image and product strength. It helps to communicate Dcard’s brand proposition of “Truth, Useful, Deeply and Sincerely”. And also meet consumers needs for physical function when purchasing car.

Design innovation

 

The lightning film makes the space modern. Cityinno innovates boldly, trying to add trendy design to space through aluminium plate and floor-to-ceiling LED on façade.
The use of film ceiling to expand the visuals in the gallery space, doubling the height of the walls, produces a 360 degrees view of the vehicles.

Consumer satisfaction

As the first touching point to customer, giving a real purchasing experience is our main target. Cityinno not only interpret Dcar’s brand vision- “the most trusted automobile information and service platform” in visual design but also create a platform that connect the young.

Environmental protection

In order to provides the room with natural light, many floor-to-ceiling glass were used. There are several different lightening models indoor. The interior lighting automatically adjusts itself based on exterior brightness. It can be controlled automatically to save energy and reduce emission.

Paipai Reuse Brand Design

Designer：Studio Reborn

Brand：JD.com Paipai Reuse

Brand concept identification

JD.com Paipai Reuse

Design innovation

Paipai Reuse space design adopts modular design and standardized factory prefabrication, which reduces the cost of building stores and improves the repetitive utilization rate. It satisfies the rapid nationwide establishment of retail stores. The low-energy and low-carbon construction method is in line with the brand value. And reduce the burden on society and the environment.
The space display design is presented in a one-machine, one-product model, which reflects the strict selection and professionalism of the second-hand inspection standard system of Paipai, combined with the current sales model to design a live broadcast space in the store to achieve a full integration of online and offline. The whole plan completely reshapes the brand value and retail space experience of Paipai Reuse, and creates a brand new retail space model for the retail space of second-hand 3C products.

Consumer satisfaction

Paipai Reuse design through the display method of one machine, one product, so that consumers see is what they get during the shopping process. Every 10 groups are equipped with inquiry machines to facilitate customers to compare each product horizontally. Tables and chairs designed by the window and The tray allows consumers to sit down and experience the performance of each mobile phone in detail. The design adds user experience in many details, optimizes shopping and service processes, and enhances experience satisfaction.

Environmental protection

Paipai Reuse brand design is taking environmental protection, fashion, and the future as the main tone of the new image. Take the green circular economy and reduce the burden on the earth as a pat on the new brand concept. Turn the concept of second-hand electronics consumption into a trendy, environmentally friendly, and carbon-neutral avant-garde consumption attitude. Recyclable materials such as aluminum and wood are introduced into the space design, and the new brand color system that forms a trendy sense of the new brand green creates an overall brand image.

G·Primus

Designer：Wanzl Commercial Equipment (Shanghai) Co. Ltd. 

Brand：G·Primus

Brand concept identification

G·Primus is an innovative retail brand of Greenland. It strives to build into a high-end retail brand, gathers global advantageous resources, selects fashionable and high-quality goods, aims to deliver healthy and high-quality life concept to urban people, and provides intimate and exquisite service experience for consumers who pursue quality of life.
In terms of design, Wanzl has built a five-star luxury supermarket for Greenland and ensured that G·Primus has become its new high-end brand image.

Design innovation

Based on its brand image, the design was inspired by the design of gorgeous international five-star hotels, highlighted the spirit of luxury and attention to detail. Set up a unique dining and wine tasting area, elegant and rich snacks area. There is a special set up for ""Expo market"" area. The overall space experience presented aestheticism style, reflected more space value and privilege.

Consumer satisfaction

A "high quality and level" supermarket, shop service is very good, can find a lot of quality local and imported goods. Exquisite shop environment makes shopping a pleasant journey.

Environmental protection

The overall design is simple, without too much complex decoration, and is positioned to convey the concept of environmental protection and healthy life to urban people. In the process of construction and installation, we also adhered to the concept of never wasting materials, and supervised the whole process.

JD Seven Fresh (Shenzhen Greater China Store)

Designer：Shenzhen Retail Design Consulting Co., Ltd

Brand：Jingdong Group Co., Ltd

Brand concept identification

Qixian is a model for the external empowerment of Jingdong's ""boundless retail"". It aims to build an omni channel integrated fresh food supermarket based on the mode of ""retail + catering + lifestyle"" and realize the pursuit of quality life for the new middle class.
Qixian is a supermarket, a restaurant and a vegetable market. Therefore, in the design, while retaining the sense of science and technology of Qixian, it integrates the sense of temperature and modern innovative decorative elements to endow the space with free artistic feelings and enjoy the space naturally. The light and shade of the mysterious garden are green and the plants are naturally grafted. The ideal oasis in the steel jungle retains the original flavor of the space and makes everything visible natural. Through research and design, we can understand the shopping psychology and business environment behavior characteristics of Shenzhen consumers, develop new design ideas, innovate design space, and deepen consumers' cognition and understanding of seven fresh products.

Design innovation

The project is located in CBD Greater China Store, Shenzhen, surrounded by golf course, exhibition center and supporting facilities. Facing the middle and high-end young consumer groups, the spatial image design tends to the shaping intention of high quality, high appearance level and high experience.
Material selection is inclined to light color tone, using simple loft style in structure, brand culture design is the use of color selection and implantation of color, the overall space with white as the base color, through the representative of green, green representative of fruit, red representative of fresh meat, and so on, the brand ""fresh"" language expression incisively and vividly. Let the overall space to create a more fresh, delicate small capital atmosphere.

Consumer satisfaction

The design mode and positioning of Qixian supermarket precisely match the demand of Shenzhen for retail service industry. Facing the middle and high-end young consumers, the space image design tends to be high-quality and high-value, so that consumers can get a higher sense of experience

Environmental protection

Mainly consider the mix and match of three kinds of materials: the cement board used in the facade, the cement floor tile used in the ground, and the VI design of the wall as the main material. Create a pleasant modern design style. As far as possible to reduce the implantation of hardware, more use of colorful color to create a space environment, reduce material waste and investment, when the decoration and VI picture are combined together, it can produce different atmosphere, form a variety of space in the scope of the store.

Caixianguomei (Beijing Anyuan Road Store)

Designer：Wanzl

Brand：Caixianguomei

Brand concept identification

The brand positioning of Caixianguomei is to be a ""grounded"" boutique supermarket. Anyuan Road store in Beijing is the eighth store of Caixianguomei, which is the model of Caixianguomei 3.0 store. Although the positioning is high-quality products, but the strategy is parity. Therefore, in the design, we combined the Japanese service concept of delicious food and fruit to create a clean and comfortable store environment and flat display style.

Design innovation

The whole decoration design adopts the architectural style of ""Chinese style"", and the design concept comes from the ""round sky and round place"" in Chinese traditional culture.
This store formerly known as the head store of a well-known restaurant in Beijing, has inherited the original classical architectural style in external decoration and adopted the ""new Chinese"" design in the interior, which is simple and bright. The designer retained the original bright design of the gate, widened the cornice, replaced the original small windows with carved wooden doors, changed the dark wood paint and luminous signs, increased the height of decorative plaques, and set off the red pillars of the Palace Museum. The gray brick walls of carved beams and painted buildings, and the red lanterns with tassels. In the backdrop of green bricks and grey tiles, it seems to be in an old Beijing courtyard.
In terms of regional division, the whole store covers an area of about 2000 square meters, which is divided into two floors: the first floor is mainly engaged in vegetables and fruits, staple food kitchen, cooked food, leisure snacks and other categories; And the second floor is engaged in meat, seafood, tobacco and wine, personal care products and other categories.

Consumer satisfaction

Among the numerous consumers evaluations, good service and good environment are very frequent. The antique boutique supermarket seems to be in the middle of a big house, and even shopping has become "high-end atmospheric grade".

Environmental protection

The whole process as far as possible to maintain the architectural style of the original area, so did not need to spend a lot of materials on decoration. Most of the interior decoration and decoration materials were made of wood structure, which is environmentally friendly and practical.