China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Press Release

SHANGHAI – THE HOME OF C-STAR AND SHOPPERS’ PARADISE

2018-11-21

When it comes to investments, innovations and inspiration, C-star in Shanghai is now the most important annual event for Chinese and Asian retailers. It has been held annually since 2015. There are two reasons why Shanghai is so ideal for C-star: firstly, it is the biggest, most modern and most affluent city in China, and secondly, as a global hub, it is also a first-class location for shopping enthusiasts.

With a broad spectrum of luxury brands, national chain stores and curiosity shops, everyone will find the kind of business to meet their expectations in terms of price and quality

The biggest attraction is Nanjing Road, one of the longest shopping miles in the world. It has a fascinating range of highly diverse shopping opportunities as well as restaurants and countless colourful displays which light up the streets at night. But shopping malls and night markets have also been increasing in popularity.

Renée Zhao, who has been running the C-star Press and Marketing Department for Messe Düsseldorf Shanghai since 2016, has been talking to us about the shopping habits in Shanghai.

Renée Zhao, Senior Marcom Manager, Messe Duesseldorf (Shanghai) Co., Ltd

Renée, what does a perfect shopping day for you looks like in Shnaghai?
A perfect shopping day for me is finding a fancy shopping mall such as IAPM or IFC center in Shanghai which integrates fashion brand, shoes store, book store, café shop etc.