METTLER TOLEDO launches its powerful and award winning new PC scale FreshWay Tower at C-star

Now there’s a fresh way to manage store operations: C-star (SNIEC, 13 – 15May, Stand N1B03, German Pavilion) will see the premiere of FreshWay Tower, the latest addition in METTLER TOLEDO’s line-up of powerful PC retail scales.

“Best of the Best” in product design 2015 according to the internationally
prestigious red dot design award: the brand-new METTLER TOLEDO FreshWay Tower PC scale.

Weighing, payment handling – and more! The FreshWay Tower PC scale provides touchscreen operating convenience plus high-performance computing power at cash register positions with weighing needs. FreshWay Tower, already awarded with the internationallyprestigious reddot design award 2015 as “Best of the Best” in product design, has beenspecifically designed by METTLER TOLEDO as a fast and high-performance all-in-one PC scale for fruit & vegetable stores, snack food outlets and deli chains in China.

Signature design plus high-quality technology
With its highly contemporary and slim design, the METTER TOLEDO FreshWay Tower PC scale sets a new standard in terms of creating the perfect sales image. Thanks to its standard PC-based architecture and its impressive performance power the FreshWay Tower PC scale supports the use of countless third-party applications as well as graphics-intensive digital signage campaigns at the point of sale. Food retailers are assured of an ultra-modern PC-based scale which gives them plenty of freedom to extend the device to create an all-in-one solution that is optimally aligned with their individual needs – whether for connection to a cash drawer, the use of preferred checkout software, as support for other POS applications for ERP, or for in-store marketing on the scale’s customer screen.

Fresh Way Tower’s ergonomic touchscreen display
makes fast weighing and customer service a breeze.

Ergonomic and fast weighing
The Flexible Scale Display System (FSDS) enables employees to adjust the vertical and horizontal angle of the brilliant touchscreen to their own requirements for fast and accurate touch operation. Rapid roll changes are easily done without the customers having to wait – thanks to the opening of the label printer being positioned on the front and its clever drop-in mechanism, so the paper roll can be changed in no time at all.

Customerswill appreciate the outstanding good legibility of the horizontally adjustable customer display which provides impressive high viewing-anglestability as well as excellent brightness and contrast values. Therefore the FreshWay Tower PC scale is also a perfect tool for high-impact digital signage and promotional campaigns at the point of sale.

Whetting customer’s appetite: the bright display of
METTLER TOLEDO’s FreshWay Tower is a perfect tool for sales promotions.

Energy-saving and hygienic
The FreshWay Tower PC scale’s fanless cooling dispels heat via the housing, thus saving energy and eliminating the need for maintenance. There are no ventilation slots which can attract dirt and pose a hygiene risk nor are there any other gaps or edges which could harbor dirt. The weighing plate can be removed quickly and is easy to clean – ensuring optimum hygiene. FreshWayTower is cockroach-proof.

METTLER TOLEDO
Visit us at C-star 2015
13 to 15 May, Shanghai, PRC
SNIEC, Hall N1, German Pavilion N1B03
More information: http://de.mt.com/de/en/home/events/fairs/cstar.html

Visit us at C-star Forum
11:00-11:30 am, 13 May
Shanghai, PRC
SNIEC, Hall N1N03

Presentation by XingFu Jiang:
“Market Trends in China – how PC scales can freshen up the operational and strategic business aspects of specialty store chains”

METTLER TOLEDO is a leading international manufacturer of precision measuring instruments. The company is the world’s largest manufacturer and supplier of weighing systems for laboratories, industry and food retail.

METTLER TOLEDO is one of the three leading suppliers of various complementary measuring technologies and a leading supplier of automated pharmaceutical research and ingredient development systems. Moreover, the company is the world’s biggest manufacturer and supplier of metal recognition systems for the production and packaging industry. Further information on METTLER TOLEDO can be found at www.mt.com.

METTLER TOLEDO Website