Exhibitor News
The iSmart-Evo-GLT self-service scale for quicker and more convenient shopping
2015-05-10
METTLER TOLEDO brings self-service weighing to China: at C-star 2015 (13-15 May, Shanghai, SNIEC, Hall N1, German Pavilion) METTLER TOLEDO is presenting the iSmart-Evo-GLT touchscreen scale. By introducing self-service weighing, grocery retailers inject more convenience and innovation into their fresh departments and thus create a better shopping experience for their customers.
Self-service weighing has long been popular in Europe and METTLER TOLEDO is now also driving the concept in China. Thanks to self-service weighing, customers are fully in control of their own shopping activities, without having to rely on support from store employees. Touchscreen scales are particularly suitable entry models for self-service weighing since they are very easy and intuitive for shoppers to use.
With energy-saving LED backlight technology and a high resolution,
the display offers brilliant, contrast-rich visuals, good legibility and excellent image quality.
The easiest route to self-service weighing
In China, assisted weighing is still very widespread in fresh food departments. However, the scale operator is often involved in other duties at quieter times. In such situations, it is not unusual for shoppers to have to wait before their goods can be weighed. Integrating self-service weighing into fresh departments puts an end to all that. Operating the iSmart-Evo-GLT is child's play for shoppers and it requires no prior knowledge of the system. The customer simply selects the relevant item by tapping on the touchscreen display and weighs the product in the blink of an eye. The effortless method of item selection enables customers to have full control of their shopping activities,with greater convenience and without having to wait.
Cost-efficient and flexible
The switch to self-service weighing benefits not only shoppers, but also retailers. Unlike with assisted weighing, self-service weighing does not restrict employees to the scale. This improves the flexibility of store personnel, enabling them to perform other duties such as stacking shelves or working at the checkout. Hence, grocery retailers can make more efficient use of their human resources. Furthermore, the iSmart-Evo-GLT provides grocery retailers with every opportunity to adapt innovative fresh-food selling to their specific situation. For example, the 17-inch display allows an entire product range to be presented simultaneously. Alternatively, retailers who have older shoppers in mind can choose to include large pictograms, while grouping products together by category to simplify navigation.
Large pictograms make it easy for customers to select products
on the iSmart-Evo-GLT 17-inch touchscreen display themselves.
Resilient and reliable
The iSmart-Evo-GLT is also an uncomplicated option in terms of daily maintenance by store employees. With its hard-wearing surfaces and absence of corners and edges, the scale is easy to clean. Protected connection ports and a high-quality finish ensure the necessary reliability, even in demanding climatic conditions.
With energy-saving LED backlight technology and a high resolution, the large display offers brilliant, contrast-rich visuals and excellent image quality. Furthermore, in order to ensure optimum legibility at all times, the angle of tilt of the display can be adjusted. The integrated printer produces labels quickly and to a high standard of quality. Thanks to open interfaces, the scale can be easily integrated into existing networks, and the high-performance software guarantees no lags. The scale automatically resets to zero after each item has been weighed. Moreover, the elegant design of the iSmart-Evo-GLT ensures that it blends seamlessly into contemporary store interiors.
Further information
For anyone who is keen to learn more about best practices in self-serviceweighingdeployment, METTLER TOLEDO has published a guide called "Self-Service Weighing in Fresh Departments". The guide can be requested via www.mt.com/retail-fresh.
METTLER TOLEDO is a leading international manufacturer of precision measuring instruments. The company is the world’s largest manufacturer and supplier of weighing systems for laboratories, industry and food retail.
METTLER TOLEDO is one of the three leading suppliers of various complementary measuring technologies and a leading supplier of automated pharmaceutical research and ingredient development systems. Moreover, the company is the world’s biggest manufacturer and supplier of metal recognition systems for the production and packaging industry. Further information on METTLER TOLEDO Retail can be found at www.mt.com/retail.
