Retail Express
A-Cold-Wall opens first store in China
2022-07-27
Located in the Taikoo Li Sanlitun shopping district in Beijing, the store houses an innovative space for customers to access new product, exclusive launches and multi-sensory events, as well as provides a physical entry point for new audiences.
In particular, the Beijing store was designed in a primary volt blue, a palette chosen specifically for the region. The custom shade will be applied to a variety of materials providing an intense background for the store’s wireframe construction - a nod to the merging of digital and physical worlds.
Other design details include cool white LED signage and large screens paired with an edge-to-edge LED lightbox ceiling, and multiple illumination sources defining the location’s ambience whilst creating a sense of depth.
Finally, brushed steel walls, concrete flooring, fabric covered bespoke seating and a soft display carpet introduce layers of tactility and contrast. The store opened with the release of its Fall 2022 collection.
The label is making its foray into the Chinese market with the help of Tomorrow Ltd,and in a developing partnership with brand management group Power Rich, which acquired a minority stake in A-Cold-Wall in 2018. The two firms will be responsible for A-Cold-Wall’s retail, wholesale, and e-commerce operations.
The premium streetwear brand first reached the Chinese market in 2020, when it partnered with Chinese e-tail giant JD.com. The label, founded by Samuel Ross in 2015, is also currently available in multi brand retailers such as I.T, K11, and Foss.
