Retail Express
FENDI opens pop-up space at Changbaishan International Resort
2022-01-11
Source: FENDI
Italian luxury fashion house FENDI presents a new pop-up space and FENDI CAFFE at Changbaishan International Resort in China, celebrating the launch of the FENDI Winter Sports Capsule Collection and anticipating the upcoming 2022 Winter Olympics taking place in Beijing, China.
From December 23rd 2021 to February 15th 2022, the FENDI Winter Sports Capsule Collection pop-up space is open in the lobby of The Westin Changbaishan, while a FENDI CAFFE takes over the peak of Changbaishan Wandan Ski Resort. Both installations feature the black and white tiger-print animalier motif of the collection, inspired by the upcoming 2022 year of the Tiger, along with the winter hues of the palette, from cold grey to white, as well as baby and ice blue.
The pop-up presents the new FENDI Winter Sports Capsule Collection in a mountain atmosphere. A modern space showcases showcases the highly performing and contemporary offer for Women and Men, a sustainably conceived and highly technical wardrobe which is linked to the FENDI aesthetics.
The pop-up space and the FENDI CAFFE will feature an interactive selfie area inspired by the ski lift for an immersive experience.
The original look of the glass café house, operated in collaboration with Peak White Café, is renewed with the signature black and white tiger print of the FENDI Winter Sports Capsule Collection. The same motif also pervades special packaging on paper cups, glass bottles, sandwich boxes and other tableware.
Source: retailinasia.com
