Retail Express
Audemars Piguet opens a new AP House in Shanghai
2021-12-31
Source: Audemars Piguet
Swiss Haute Horlogerie manufacturer Audemars Piguet opened its first AP House in Mainland China at Qiantan Taikoo Li in Shanghai in December.
Designed as a home away from home, the new AP House boasts a 175 square-metre space spread between two floors. Visitors can discover some of the Manufacture’s latest timepieces in the boutique located on the ground floor, while they can relax in the brand’s private apartment on the first floor.
The AP House interweaves Chinese and Western designs in a seamless marriage of lines and curves reminiscent of Shanghai’s “Shikumen” style. The aged gum wood furniture provides the overall design with a cosy atmosphere.
In tune with Audemars Piguet’s engagement in the world of contemporary art, the new AP House also showcases local and international contemporary artworks. For instance, SUN Xun’s 3D stop-animation work “Time Spy” can be viewed in the dinner and lounge areas.
In addition, the space features “<7 “, an artwork by artist Zhu Rixin, bringing together the landscape of Shanghai with that of the Vallée de Joux, the birthplace of Audemars Piguet, in an echo to the brand’s origins and global outreach.
“We are very excited to open our first AP House in Shanghai, a home away from home which blends Audemars Piguet’s cultural universe with Shanghai’s distinctive culture and design. Representing our 7th location in Mainland China, this AP House will enable us to be in closer proximity to our clients while offering them bespoke experiences attuned to their passions,” said Peggy Hu, Audemars Piguet Chief Executive Officer Greater China.
Source: retailinasia.com
