Retail Express
BVLGARI Launches Cooperation Model
2021-08-04
Photo by www.rli.uk.com
JD.com and LVMH’s luxury brand BVLGARI, established in 1884, launched an innovative cooperation model yesterday.
Through the model customised by JD for BVLGARI, consumers can type in “BVLGARI” or the brand’s related products in the search bar in the JD app, and then enter BVLGARI’s official JD mini program to enjoy the brand’s full range of products. It’s the first time the Italian luxury brand has ever worked with an online third-party platform.
“JD Luxury has rich experience in providing tailored solutions for luxury brands,” said Kevin Jiang, President of International Fashion and Lifestyle. “The cooperation between BVLGARI and JD through a customised and innovative model is a brand new exploration for both of us, and both sides will explore in-depth cooperation in the future to enhance the consumer experience and better meet the personalised needs of consumers while purchasing luxury goods online.”
Many mainstream luxury brands have begun cooperating with JD, thanks to the platform’s large high-quality consumer base with strong consumption power, coupled with the trend of consumers moving online to buy luxury products since the outbreak of Covid-19.
Source: www.rli.uk.com
