Retail Express
Harmay Opens New Beijing Store
2021-06-21
Photo by www.rli.uk.com
Cosmetics retailer Harmay has unveiled their new store in Xindan which features a design theme centred on ‘chaos and order’.
AIM architecture, the designers of the new unit say the store resembles an apocalyptic spaceship dug out from the bowels of Beijing. “This store breaks tradition with the previous five Harmay stores,” the design company said in a statement. “No glamour here, no green. In this bold store, you are pushed to the edges of your imagination and invited to explore a new world.”
Spanning 880sq m, the Harmay Xindan store is designed with a black and white colour scheme, representing the contrast of chaos and order. Upon entering the store, customers are greeted by an abandoned factory-like display where Harmay’s beauty products range is stored.
The store is dominated by rusted metal elements such as chains, factory fans and steel display tables. Contrasting with the ‘distinctly dystopian mood’, futuristic spaces highlight the store layout, featuring a complete white decoration with led lightings.
Harmay Xindan marks the brand’s sixth store in Beijing. The shop offers a selection of high-tech products covering five categories: skincare, hair care, oral hygiene, home and health.
Source: www.rli.uk.com
