Rare Beauty to launch in Hong Kong, exclusively at Sephora

Source: Sephora

Rare Beauty, the mission-driven beauty brand founded and created by Selena Gomez, is coming to Hong Kong, exclusively at Sephora.

Rare Beauty uses unique formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique. The full line of thoughtfully formulated, thoroughly tested products includes 14 categories and 133 products that will be available on 15th July at Sephora Hong Kong ifc mall flagship store, Windsor House store and K11 Art Mall store and Sephora.hk.

Selena’s passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Over the last three years, she channeled that love into the development of Rare Beauty. She wanted to create a beauty brand that goes beyond physical products, helps people feel good about themselves, and celebrates what makes them unique.

Selena openly discusses the “beauty myth” and the unrealistic expectations set by society that are impossible to achieve. She created Rare Beauty to challenge the beauty myth of physical perfection. Rare Beauty is about using makeup as a tool for celebrating what makes people different and get to a place of self-love and acceptance. It’s about owning what makes you rare.

“I am so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Selena Gomez, Founder and Creator of Rare Beauty.

“These products are not about being someone else, it is about being who you are, whether that is rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it is not something you need. I want every person to feel beautiful exactly as they are,” continued Gomez.

Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development. Whether it is testing each product or developing a design for the first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry, Selena has influenced every aspect.

Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs. The complexion products include the Always an Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 32 shades to suit all skin tones.

The brand is also releasing With Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip cream in 12 shades, Positive Light Liquid Luminizer in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Stay Vulnerable Melting Blush in five shades, Stay Vulnerable Glossy Lip Balm in five shades, Stay Vulnerable Liquid Eyeshadow in five shades, Brow Harmony Pencil & Gel, and three tools.

Source: retailinasia.com