Retail Express
Mobile gaming experiences in retail apps
Mobile gaming experiences in retail apps
2021-06-11
Cooperation increase engagement and drive appcommerce sales
In response to growing demand for gamified mobile shopping experiences, poq and Gameloft for brands will combine their deep domain expertise to enable retailers and brands to increase levels of engagement and interactivity, and drive higher sales, through their apps.
Founded in 2012, poq is a SaaS-based appcommerce development platform that empowers over 50 global retailers and brands to create fully customized native iOS and Android apps that increase frequency and sales value, and deepen customer loyalty. Founded in December 1999, Paris-based video game developer Gameloft operates 19 development studios worldwide, and publishes games with a special focus on the mobile games market. Together with poq, it will enhance mobile shopping journeys with immersive capabilities to boost discoverability, conversion and community among app shoppers.
Retailers’ interest in gamification is tracking with growing consumers’ appetite for fun, interactive mobile experiences. Gaming apps dominate Apple’s App Store and smartphone users spent around $9 billion more on apps and games in Q1 2021 than they did in Q1 2020.1
Jay Johnston, Chief Executive Officer, poq said: “We are seeing retailers keen to extend the power and engagement of native mobile apps to bring exciting and diverse experiences into both the virtual and physical realms. Working with a leader in gaming experiences for brands such as Gameloft will enable retailers and brands to seize this opportunity and drive sales by embedding innovative gamified appcommerce experiences in poq-powered apps.”
Alexandre Tan, SVP Brand Partnerships & Advertising, Gameloft for brands, added: “Gaming is no longer just a trend. It is now part of people’s everyday lives. Over the past year, we have seen an ever-growing interest in gaming content and experiences, even outside mobile games. Many sectors are leveraging the power of gaming to deliver more engaging, entertaining and meaningful experiences to consumers. Shopping included. When shoppers do not just consume content but interact with it in an entertaining way, it creates the right environment for them to come back for more.”
Source: Poq
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