Retail Express
Best Quarter in a Decade for Havaianas
2021-05-17
Photo by www.rli.uk.com
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The global expansion of Flip-flop brand Havaianas is paying dividends for the company, with its China sales soaring 736 per cent in Q1 this year.
Group-wide sales by Havaianas’ parent Alpargatas were up by 32.7 per cent to US$168M as the company continued to focus on expansion in China, Europe and the US. Sales rose in every single market – including those handled by distributors – and its three core target markets reported increased margins. Its Asia-Pacific business is run from Hong Kong, where Asia regional president Robert Esser has built a team from scratch during the past three years.
“Havaianas is stronger than ever,” said CEO Beto Funari. “The brand has expanded globally, accelerated online sales, and broadened its portfolio with innovation and sustainable technologies. We take pride not only in our ability to expand revenues and profits, but also to support society in the fight against the pandemic and in socio-environmental causes. We are on the right track to capture the full potential of Havaianas,” he said.
Source: www.rli.uk.com
