Retail Express
JD.com Adds Swiss Brand Bally
2021-05-12
Photo by www.rli.uk.com
The luxury brand has announced its launch on JD.com, meaning it has joined one of the largest e-commerce platforms in mainland China.
With this move, the company has added to its growing presence in the Greater China region and its latest digital storefront will extend its offering to a wider audience, leveraging JD.com’s logistic strength to reach a loyal base of affluent consumers across the country, responding to brand demand across more second and third-tier cities.
The new store on the luxury platform will feature a curated Spring/Summer 2021 selection of best-selling footwear, handbags, accessories, and ready-to-wear collections.
“We are pleased to offer JD.com’s audience direct access to our unique collection which celebrates Swiss craftsmanship and design. This is an important expansion of our digital footprint in China, which strengthens Bally’s robust omni-channel experience,” said Nicolas Girotto, CEO of Bally. “Being able to reach more local customers whether through our stores or various e-commerce platforms is a major competitive advantage as we seek to continue to grow market share in this rapidly expanding market,” continued Girotto.
Source: www.rli.uk.com
