Retail Express
Damiani Opens Shanghai Flagship
2021-05-11
Photo by www.rli.uk.com
The high-end jeweller has recently opened a new flagship store with the Fosun Group on the ground floor of the Shanghai International Finance Center.
The new store’s entrance opens onto the outside of the shopping mall and is characterised by a façade of over 10 metres adorned with the Damiani logo. The store also boasts an internal entrance which has eight display windows.
Upon entering the store, customers will be greeted with a design of oriental culture and Italian savoir-faire. Soft leather has been combined with burnished metal and velvets, while the colours of beige, dove grey and brown make up the majority of the colour scheme.
A number of collections are on display, including the Belle Epoque, the Margherita and the Mimosa. A space in the boutique is also dedicated to the proposals of D.Side, Minoi and Luce.
“This new important opening is a stage in our strategic plan which aims to achieve strong growth in the Chinese market through the opening of over a dozen single-brand boutiques,” commented Guido Grassi Damiani, President of the Damiani Group.
Source: www.rli.uk.com
