Retail Express
Hermes puts sustainability on show in China World store revamp
2021-05-06
Photo by insideretail.asia
Hermes has launched a flagship store in the China World Trade Centre in Beijing with a focus on sustainability.
Spanning two floors, and more than 900sqm, the store design is highlighted by a 11 metre-high façade inspired by a forest of bamboo which feature engraved double-glass panels.
Designed by Parisian architecture agency RDAI, Hermes China World’s interior embraces warm ambience and “a feeling of lightness and tranquillity”.
Photo by insideretail.asia
Most materials and interiors were created in collaboration with local craftsmen, including the nuanced terrazzo floors made of Chinese stone and pebble aggregate, the Faubourg Saint-Honore mosaics, hand-fashioned furnishings and cabinetry.
A split staircase gives an open view of the two levels of the store backed by a 3D plaster wall. The store houses a men’s made-to-measure salon and a VIP room for privacy and exclusive customer services.
Photo by insideretail.asia
Two artworks displayed inside the store are an equestrian-inspired triptych by French artist Jean-Louis Sauvat and an ink drawing by Chinese artist Li Xin.
The China World store features a full range of Hermes leather goods, silk, accessories and ready-to-wear for men and women. The store also offers its home collection, including homewares, tableware and furniture.
Source: insideretail.asia
