China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Retail Express

Consumer behavior report highlights the importance of in-store experiences

2021-01-07

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Infographic about consumers’ statements about shopping offline or online

Raydiant has released the findings from its second annual ‘State of Consumer Behavior Report’. The report surveyed 1,000 U.S. consumers on Dec. 8, 2020, with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline.

Bobby Marhamat, CEO of Raydiant, said, “The findings confirm our belief that despite all the change that came in 2020, many consumers still prefer shopping in person. The brands who survive and thrive in the years ahead will be those who focus on serving these consumers and use in-location experiences as a competitive advantage.”

‘State of Consumer Behavior Report’ key findings:

Many consumers still prefer shopping in person. Forty-six percent of respondents said that given the choice, they prefer to shop in person rather than online. This represents a nine percent decline from Raydiant’s previous ‘State of Consumer Behavior 2020’ report.

Positive offline experiences can make a big impact. Ninety percent of consumers say they are more likely to return again, 61% of consumers say they are likely to spend more at a location and 65% of consumers say they are likely to spend more online with a brand — all if they have a positive offline experience.

Customers still prefer the experience of interacting directly with products. Thirty-three percent of respondents prefer shopping at physical stores because they like to see and feel products, while 26% enjoy the overall experience of shopping in person.

Brand loyalty is lacking. Forty-eight percent of respondents said they have replaced products they typically purchase at physical stores with competitors’ online alternatives. Twenty-five percent said that they switch brands more often today than ever before.

Brands are doubling down on improving the offline customer experience. The report shows 29.8% of respondents said in-location customer service has gotten better in the past year.

You can access the full State of Consumer Behavior 2021 report here.

Source: Raydiant