China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Retail Express

Consumers say customer support is most “defining moment” in customer experience

2020-01-15

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Some 85 percent of consumers polled rated outstanding customer support as most important when shopping a brand, according to a survey by Qualtrics, the global pioneer of the experience management (XM) software acquired by SAP SE last year.

The findings were part of the “SAP Fashion Index,” which asked 5,000 consumers about their perceptions of fashion brands and their overall shopping behavior, according to SAP.

In addition, 81 percent of the survey respondents said they expect brands to go above and beyond when it comes to their offers and promotions. To meet consumer expectations, brands need to analyze customer data to create a balanced strategy for personalizing content experiences with the preferred channels that resonate with each individual consumer.

Acting on key moments can be the key to building a customer base of loyal brand advocates. Many brands are missing this mark, as evidenced by the significant gaps between consumer expectations and experiences. For example:

75 percent of consumers have high expectations for digital shopping experiences, but only 63 percent believe brands are delivering.
73 percent of consumers expect brands to go above and beyond for delivery and pickup, while only 59 percent believe brands are performing.
57 percent of consumers expect reward and loyalty programs as part of the overall experience, and only 47 percent of brands are fulfilling these expectations.

An enhanced XM strategy is needed to close these gaps and meet consumer demands. Winning brands deploy actionable surveys and then activate changes.

“Understanding the consumer’s ideal shopping experience gives brands an advantage in today’s retail landscape,” said Lori Mitchell-Keller, SAP Industries co-president. “As survey respondents indicated, outstanding customer support is a top desire. Retailers should adhere to this demand, offering personalized, in-the-moment experiences to deliver on expectations.”

Source: SAP