China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Retail Express

Likelihood of e-book purchases increase 31% by combining previews and reviews

2020-02-04

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New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31 percent increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17 percent.

The study, “When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases,” was conducted by Angela Choi of Florida State University, Daegon Cho and Wonseok Oh of the Korea Advanced Institute of Science and Technology, Dobin Yim of Loyola University and Jae Yun Moon of Korea University. Their work suggests that a combination of e-book previews alongside online reviews positively influence individual purchase decisions.

The researchers analyzed two months of data on more than 270,000 sessions that comprise clickstream data on consumers’ exposure to previews and reviews and data on their subsequent purchase behaviors.

“Online reviews have served as critical resources for driving traffic and increasing sales, especially for e-books, but have also suffered from many market imperfections such as fake reviews, grade inflation and deliberate manipulation,” said Choi.

To enhance consumers’ direct product experiences and facilitate the validation of product-taste fit prior to purchase, many platform operators offer online previews. They allow for the opportunity to listen to the first few pages or chapters of a book ahead of purchase.

The notable difference between previews and online reviews is a matter of distance, meaning first-hand knowledge from direct experience, or a preview, versus second-hand knowledge from indirect experience, or an online review.

“Striking the right balance between direct and indirect product experience is becoming an important strategic challenge,” concluded Choi.

Source: INFORMS journal