Exhibitor News
Premium store design - RENÉ LEZARD
2016-04-18
There is a large number of brand stores in Germany that have also set up chain stores in other European cities. Comparing to other large economies in Europe, Germany and its major cities tend to offer more support to the development of independent premium brand stores. Some European cities may have attracted tremendous attention through fashion shows, but only in Germany can one find traditional stores that fully adopts exquisite craftsmanship into the brands. Even relatively small-scale German brands enjoy wide reputation for their unique and attractive brand features as compared to the common high street brands throughout Europe. Among them is the outstanding premium fashion brand RENÉ LEZARD.
Mr. Thomas Schaefer founded the RENÉ LEZARD fashion label in 1978. As a premium brand in Germany, RENÉ LEZARD is characterized by an elegant and modern design language. Its shop design features taste and simplicity with unique facade elements that underline its style of understated elegance, shining in the night. In-store space design is simple yet unconventional. It focuses on the interaction between space and lights. For interiors, wood and stainless steel with a satin finish are utilized to create an exquisite and delicate atmosphere. Simple and modern shop displays add to the elegance of the space. In addition, the specially designed lighting effects give an artistic touch. Original and bright fabrics combined with a variety of colors set off each product.
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